Covid-19: Cannes Lions 2020 Postponed To October

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By Tunji Faleye

The organizers of Cannes Lions Festival have announced that the annual Festival of Creativity has been postponed till October 20-30 as the earlier date of June 22-26 is no longer feasible.

In a statement put on its website, the organizers said, “As always, the health, safety and well-being of our community is our priority. The decision was made following productive talks with our valued partners and customers and following consultation with public health official, the city of Cannes and the French Authority.

“We have worked with the city of Cannes to make sure that the move from June to October is a smooth transition for everyone. If you are an existing Cannes Lions customer, all passes and sponsors arrangements and booking will roll over and remain valid.

“We recognized that this is a difficult time for the entire community and we will remain in deep consultation with many of our customers and partners as we continue to plan. We are now focused on planning the festival and preparing for the Lions. It is our commitment to recognize the extraordinary spread of international creative work and its contribution to the development of people, business and society.”

Just last week Brand Communicator reported that there was a likelihood of postponing Cannes Lions Festival after the organizers provided an update on contingency planning for the Festival, in light of the evolving global situation regarding Covid-19.

In a statement released by the organizers of the event, “the Festival is still scheduled to take place, as planned, from 22-26 June in Cannes, France. We continue to monitor the situation closely and follow all guidance from health and government officials. We remain fully committed to ensuring the health, safety and wellbeing of our customers, employees, sponsors and partners.

“The Festival, working closely with the Mayoral office of Cannes and the French Authorities, has secured alternative dates of 26-30 October 2020, if changing circumstances require us to postpone the event from June. If we do make that decision, we will announce to our customers no later than 15 April 2020, sharing weekly updates ahead of any announcement date.”

Irrespective of the timing of the Festival, the organizers reassured the global creative community that they are fully committed to awarding Lions in 2020: all entries will still be judged and awarded by the Cannes global juries.

The statement added that as things stand, anyone who is submitting a Lions entry for 2020 should follow the existing process and timeline. If anything about that process changes, the organizers will issue a further announcement.

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