Shobanjo, Momoh, Others Make Superbrands Council Nigeria Members List

Biodun Shobanjo

Superbrands Nigeria has released the list of its council members for its awards which holds on October 24, 2020.

The organizers revealed that about 1000 business leaders, CEOs, Branding and Marketing experts are expected to attend the Brands Night of Tribute holding October, being the last lap of the Superbrands Awards process that starts March 2020, where the winning brands would be conferred with the Superbrands Status. It is noteworthy that Superbrands Nigeria was franchised and licensed in Nigeria by Masterminds HRSG, which became effective on January 7, 2020.

Meanwhile it released the list of members of the Superbrands Council Nigeria, with Nigeria’s doyen of Advertising, Dr. Abiodun Shobanjo, the Executive Chairman of the Troyka Group, as Chairman of Council. Dr. Biodun Shobanjo has about 50 years work experience in the Marketing Communications Industry with numerous industry awards marking the trail. 

The Council comprise experts, luminaries and academics from the world of branding, marketing, advertising, organizational strategy and business. Other members of the Council include Dr. John Momoh, Chairman/CEO  of Channels TV Group, one of Africa’s leading independent and multiple award-winning news and media television groups; Mr. George Thorpe, Founding Chairman Market Space Limited, pharmacist and respected marketing guru; and Prof. Mrs. Abigail Ogwezzy Ndisika, awards  winning Professor and Head of Department of Mass Communication, University of Lagos.

In addition, other notable  personalities are: Mr. Fanen Acho – Pioneer COO of Superbrands in Nigeria, Branding Expert & Consultant to the IFC/WORLD Bank; Mr. Chima Okenimkpe – Executive Creative Director of Publicis West Africa and one of the most respected creative directors on the continent; Mr. Kelechi Nwosu , advertising leading mind and Managing Director, TBWA; Mr. Bayo Adekanmbi, formerly Chief Marketing and Strategy Officer and currently the Chief Transformation Officer of MTN Nigeria, also an expert in Brand Analytics and Data Science; Mr. Feyi Olubodun, formerly MD/CEO of Insight Publicis and a leading authority on the African Consumer, speaker on consumer insights on international platforms across Europe and Africa, Author of “The Villager” and Founder of Open Squares; and Dr. Sabastine Okeke, leading Business Execution, Brand Engagement and Organizational Performance Strategist, as President/Chief Executive Superbrands Nigeria.  

The Council meets to commission brands research, review research reports on brands shortlisted to be conferred with the Superbrands Status and to finally ratify nominated brands that met the criteria to be conferred with the Status of Superbrands in the Nigerian market by the Board of Superbrands International.  

The Superbrands status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. Only brands which have been highly rated by the Superbrands Council and through cumulative research are granted the Superbrands Status. 

Speaking on the voting processes, President, Superbrands Nigeria, Sabastine Okeke, said “We will ratify and review all brands in Nigeria across the categories based on the pedigree of the brand in the market, consumers feedback, reliability and the commercial value of the products in the market space stressing that brand integrity and competitiveness would deliver on it’s standards.

“In order to manage voting errors, consumers will not be vulnerable with options adding that data analytics and scoring of brands will be used to validate the status before conferring Superbrands status on the winning brand. Superbrands is expected to push 10million votes to interface with the myriads of brands in the market space,” he added.

He noted that, 10million votes is the minimum number of votes that is required across all the categories and end users of brands to drive the needed aggressive publicity and earn good reputation in the market as the Superbrands Award winning brand of the year 2020.

Superbrands remains the world’s largest independent arbiter of branding, and pays tribute to the strongest and most valuable brands in the world through its annual awards, publications and national marketing programmes. As a global organisation which promotes the discipline of branding, Superbrands has launched programmes in about 100 countries including all the key global markets. Superbrands International through its affiliate country organizations have worked with approximately 20,000 major brands through more than 500 separate annual awards events and publications.

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