Brand Communicator Instagram Live Chat: Felix King, Steve Babaeko, Abelinis, Others Raise Funds For Orphanage

By Jeremiah Agada

L-R: Felix King, MD, Oracle Experience; Steve Babaeko, CEO/CCO, X3m Ideas, Ukoh Iquo, CEO, Entod Marketing and Abiodun Oshinibosi, Project Marshall, Abelinis Limited.

Felix King, Managing Director of one of Nigeria’s foremost experiential agencies, Oracle Experience has rallied round colleagues in the IMC industry in Nigeria to raise funds for the Adiel Children’s Home located in Illupeju, Lagos.

The donation came about as an offshoot of the Brand Communicator Instagram Live Chat that has featured seasoned industry professionals like Lanre Adisa, CEO/CCO, Noah’s Ark Communication; Emmanuel Agu, Group Marketing Director, Jotna Group Limited (LaCasera); Gbenga Afolabi, MD/CEO, GDM Group; Steve Babaeko, CEO/CCO, X3m Ideas; Mrs Nkiru-Olumide-Ojo, Regional Executive Head, Marketing & Communications, Standard Bank Group and Israel Jaiye Opayemi, MD,/ Chief Strategist, Chains Reactions among others.

At the beginning of the session where he discussed with Brand Communicator’s Publisher, Joshua Ajayi on the topic, “Survival Strategies for Experiential Agencies and Event Management Companies in Post COVID-19 Pandemic,” Mr. Felix had thrown the gauntlet of challenge to viewers of the programme to raise funds for any motherless babies home which Mrs Iquo Ukoh, CEO, Entod Marketing and former Marketing Services Executive Director for Nestle Nigeria, will decide. He promised that he would double whatever money that is raised.

Taking up the gauntlet immediately, Mr. Babaeko donated two hundred thousand naira (N200,000). This was followed by Mr. Abiodun Oshinibosi who donated one hundred thousand naira (100,000) on behalf of yet another foremost experiential agency, Abelinis Limited. Paul Osondu, Operations and Business Director for Oracle Experience donated fifty thousand naira (50,000), to make it a total of three hundred and fifty thousand naira raised, an amount that was subsequently doubled by Mr. King.

After the session, Andrew Eiremiokhae, Logistics Director for Oracle Experience who equally donated fifty thousand naira (50,000) to make it a total of seven hundred and fifty thousand naira that was raised for the Adiel Children’s Home, as selected by Mrs. Iquo who has been an ardent follower of the Brand Communicator Instagram Live Chat.

Felix King is no stranger to charity. Recall, he recently through the Felix King Foundation, a pan-African non-for-profit organisation with interest in the development, empowerment and prosperity of women in Africa, announced a relief fund of N25 million to support widows and poor women in select rural communities in Edo and Lagos states.

The fund christened ‘Resurrection Funds,’ was established by the Foundation to help women overcome difficulties as states embarked on lockdown to curtail the spread of the COVID-19 pandemic currently ravaging the globe. The Foundation also supported the effort of the Edo State government in combating the spread of the Coronavirus by donating thousands of bars of Safeguard Antiseptic Soap to rural communities in the state.