Not less than ten businesses have emerged as beneficiaries of the Elev8media 40 million naira SMEs support programme from the OOH agency.
The winners emerged through a rigorous process where judges selected certain numbers of SMEs that stood out from the rest. The winners were then chosen through a ranking, according to information on the agency’s social media handle. The judges that were part of the process are Funmilade Alalade, CEO, Elev8media; Mariam Ogaziechi,Media Fuse Dentsu Aegies, Dr. Funmilayo Obasanjo, MD, Axiom Agro Diagnostics Services; Tonye Ekine, Head of Corporate Communications, Cool FM, Toluwani Ijogun, Head, Brand, Marketing Strategy and Communications and Oghenevwoke Ighure, Executive Director, Strategy & Digital Transformation at Businessday Media Limited.
SMEs selected include ZivaLagos, Oneandko, Mo Baby Care, Roving Heights, Doctor Cares 247 and Zephans and Co, among others. With the win, the SMEs will get one month of media exposure worth 4million naira each on the agency’s iconic billboard at CMS Marina, Lagos.
While congratulating winners, the agency hoped that “this visibility will strengthen your brand name and in return, you will be able to channel this energy to build your brand equity,” the agency noted on Instagram.
Earlier in April, the agency had announced that it is supporting Nigerian Businesses with a 30day free exposure worth N40,000,000 (Forty Million Naira) on its iconic billboard located at CMS, Marina, Lagos State.
This was made available through a statement made available to Brand Communicator by the agency. According to it, the significance of the project is to contribute a quota to alleviate the adverse effects of the COVID-19 pandemic on Nigerian businesses, by reducing the costs of stimulating business growth.
The statement in part, read, “We have dedicated 10 (Ten) advert slots on our digital billboard for 10 (Ten) selected SMEs (Medium and Small-Scale Businesses). These businesses will receive 30days exposure worth N4,000,000.00 (Four million Naira Only) each.
Elev8media was founded in 2016 and its core business is OOH advertising. With a mission to provide clients with effective and efficient medium of advertising that best target its clients audience, its client base is made up of Large, medium and small-scale businesses (Publicly quoted and Limited liability Companies) located in Lagos State.