Babaeko To Speak At Advertising Week Conference Tomorrow

Steve Babaeko, CEO/Chief Creative Officer, X3M Ideas Group

By Tunji Faleye

Suave advertising  guru  and Chief Executive Officer / Chief Creative Officer of X3M Ideas Group, Steve Babaeko will be speaking on influencer marketing at this year’s Advertising Week’s (AW2020) immersive virtual conference on Wednesday September 30, 2020.

The AW2020 starts from September 29 till October 9, 2020.

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week which is a one-of-a-kind experience crosses the globe with events in New York, London, Tokyo, Mexico City, Sydney and Johannesburg.

The inclusion of Babaeko, the president of the Association of Advertising Agencies of Nigeria (AAAN) to bring his exposure and experience to bear when talking about influencer marketing does not come as a surprise, as he was also named among Adweek’s 100 Most Fascinating People in Marketing, Media and Culture for 2019. This is in line with Adweek’s practice of celebrating the Creative 100, a roster of gifted professionals who inspire current and future generations not only with their work but also their passion for creativity across advertising, media, art, literature, animation and more.

Babaeko is renowned for his creativity and consistency as he has successfully taken one of Nigeria’s most innovative creative agencies, X3M Ideas to greater height, establishing X3M Ideas SA PTY to serve the business interest of the agency in the Southern African region.

The X3M boss began his career in 1995 with MC&A Saatchi & Saatchi where he worked for five years, then to Prima Garnet Ogilvy, where he also worked for another five years. He also spent 7 years at 141 Worldwide, where he worked as creative director before establishing X3M Ideas in 2012.

He has served on the Grand Jury of the New York Advertising Festival, as well as being a keynote speaker at the 2018 International Advertising Association conference. His impressive stint in the International advertising scene also saw him act as judge on the 2017 The Loerie Awards.

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