LASAA Seeks Collaboration With OOH Practitioners, Others

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In a clear departure from the previous strained relationship between Lagos State Signage and Advertisement Agency, LASAA, and practitioners in the Out-of-Home industry including others, Managing Director of LASAA, Prince Adedamola Docemo has expressed his commitment to extended hand of followership to practitioners, particularly those in out-of-home industry.

Delivering his good will address at the recently concluded annual general meeting of the Outdoor Advertising Association of Nigeria, OAAN in Lagos, he said, “Under my leadership, LASAA will explore all available benefits of this new virtual arrangement as a catalyst to accelerate the partnership between LASAA and OAAN and make it better.”

“One of such high point is the joint OAAN/LASAA Committee,” he said.

Prince Adedamola Docemo, MD, LASAA.

According to him, “All players in the value chain of the outdoor advertising business must live up to their commitments and responsibilities. This is because to whom much is given, much is expected,” he added.

Speaking on debt settlement, Prince Docemo stated that, this industry can only grow when debts are settled promptly rather than allow it becomes protracted. “I want to use this opportunity to appeal specially to the Advertisers Association of Nigeria (ADVAN) and the Media Buyers I.e. Media Independent Practitioners Association of Nigeria to correct some of the anomalies associated with debt settlements.”

“This way, according to him, outdoor advertising practitioners can meet their several obligations to LASAA and other statutory bodies. A situation where debts are protracted and forcefully discounted after exposures are executed must stop as a model and practice for this industry to flourish, he cautioned.

On the COVID-19 pandemic, Docemo said, “You will agree with me that this pandemic has brought upon on us a “new normal”, which has altered our ways of living as well as mode of doing business. But as humans, we will surely navigate ourselves through this uncharted territories and surmount this many challenges.

Few years back , many of us would not have imagined that  meetings and especially Annual General Meetings of this status  will be conducted  virtually.

“Let me restate that as practitioners we must all brace up to adopt these new norms in our business practice,” he said.

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