Tayo Otubanjo Now Professor, Marketing, LBS

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Information reaching Brand Communicator has it that renowned marketing expert and senior lecturer at Lagos Business School (LBS), Dr. Tayo Otubanjo has attained the prestigious status of Professor of Marketing in the esteemed institution.

Prof. Tayo Otubanjo

Information on the LBS website has it that the new Professor facilitates full-time and executive MBA modules in marketing management at the institution. He is a Visiting Research Fellow at Warwick Business School, University of Warwick (UK) and a Visiting Scholar at Spears School of Business, Oklahoma State University (USA).

Tayo’s research interests sits at the interface between social constructionism on the one hand and the elements of corporate marketing including corporate branding, corporate identity, corporate reputation, corporate image, corporate communications, and corporate public relations, on the other.

On his return from the UK, he worked for CentrespreadFCB Nigeria (a leading advertising agency) as Director for Brand Strategy & Account Planning. At CentrespreadFCB, he offered brand strategy and planning services to numerous national and multinational firms. Some of these include MoneyGram, Dunn & Bradstreet, SC Johnson, Pan Ocean Oil Corporation, Megafone, HiTV, MTI Plc, Mass Power Plc, FCMB Plc, Skye Bank Plc, Emirates, Starcomms, Emzor, Wema Bank Plc, Tantalizers, National Sports Lottery (NSL), Edo State Board of Internal Revenue just to mention a few. Prior to CentrespreadFCB, Dr. Otubanjo taught a variety of marketing modules at undergraduate and postgraduate levels at Brunel Business School, Brunel University London. He also taught marketing at London Institute of Business Technology.

Earlier in his career, he worked in client service and market intelligence capacity for CMC Connect Lagos (a highly regarded reputation management and stakeholder engagement consulting firm). At CMC Connect, Tayo had the opportunity of working on large national and multinational accounts. Some of these include Coca-Cola, UPS, Accenture, Fanta Blackcurrant, Peugeot, Shell, Microsoft, SAP, Kakawa etc.

His PhD thesis at University of Hull (UK) and later at Brunel University, London examined how business organisations, especially banks, construct the meaning of corporate identity over time. This thesis pioneered the use of social constructionism in the field of corporate identity and in the larger field of corporate marketing studies.

He has won several academic awards including the Teaching Fellowship Award from Brunel University, London (2006-2008); the Vice Chancellor Research Travel Award also from Brunel, University, London (2007) and the British Academy of Marketing Conference Grant (2007). His works have appeared in a number of UK’s RAE quoted peer review journals including Management Decisions; The Marketing Review, Corporate Communications: an International Journal, Journal of Product & Brand Management, Corporate Reputation Review and more.

He has published in edited books on topics such as corporate branding (Butterworth-Heinnemann, UK) and corporate reputation (Routledge, USA).

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