One of Nigeria’s foremost female marketing professionals, Iretiogo Oke has joined the services of Samsung Electronics as Head of Marketing.
Iretiogo who joined the company earlier this month will be responsible for driving the overall marketing and communications strategy for Samsung Mobile and Consumer Electronics division.
The well-rounded marketing professional, has had over ten years across the IMC industry. She has managed global brands, launched new products, developed and executed marketing strategies while also managing trade marketing and consumer activations.
She began her career as a Brand Management Executive at Insight Communications Limited (now Insight Publicis). More than two years later, she left to join L’Oréal as an Assistant Marketing Manager. Afterwards, she left to join Japan Tobacco International (JTI) to the position of Brand Marketing and NPD Manager for West Africa. There, she was responsible for developing brand strategy and annual cycle plan for all brands within the JTI portfolio as well as managing new product development process from conceptualization to final product launch. She served in that capacity until her recent appointment.
Iretiogo who is also the CEO ProTouch Janitors is an alumna of the Lagos Business School, Pan-Atlantic University where she studied Strategic Marketing Management and the University of Lagos where she studied English Language.