APCON Boss Reads Riot Act To Foreign Agencies, Hints On Inauguration of Council

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Newly appointed Registrar and Chief Executive Officer of the Advertising Practitioners Council of Nigeria (APCON), Dr. Lekan Fadolapo has revealed that foreign agencies that are ready to explore the Nigerian advertising market within the ambit of the regulations guiding the practice in the country, are free to do so, provided they follow these regulations.

The Registrar made this call recently in a chat with journalists where he explained that there are laws guiding advertising practice in the country, adding that such laws should be respected by any individual, interested in playing in the nation’s advertising space.

He added that the agency, was quite in tune with the federal government’s drive for Foreign Direct Investments (FDI), and would therefore do everything possible to encourage such investments in nation’s marketing communications industry, as long as they did not contravene the advertising law.

“What we are trying to do at APCON is to ensure that rules of engagement are followed, especially by foreigners that want to be involved in the practice here. This has become necessary because we just don’t want to wake up one day and discover that all our agencies have been over-run by foreigners.

“And don’t forget that one of the promises of this government is to create jobs and leave the economy better than it met it. So, we will not, before our very eyes, allow jobs meant for Nigerians, to be taken over by foreigners. We are very committed to protecting Nigerians’ interest,” he added.

In a related development, Fadolapo also hinted on the possibility of the agency’s council getting inaugurated in a few weeks. While he would not be specific with the date such inauguration would take place, the new APCON Registrar however expressed the belief that the issue of non-inauguration of the agency’s council would soon be in the past.

He further revealed that talks are on to inaugurate the council and announce a new chairman that would oversee the affairs of the council, in no distant future.

Fadolapo, however, sought the support of the media in highlighting the reforms the agency would be embarking on, and the need for practitioners to play by the rule.

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