ViacomCBS Networks Africa Scoops Record 29 Awards At PromaxBDA Africa Awards 2020
ViacomCBS Networks Africa scooped a record 29 awards at this year’s prestigious PromaxBDA Africa 2020 Awards. Promax is the global association for the entertainment marketing industry, representing thousands of contributors who create, market, and distribute content in the media. The annual awards programme is recognised as one of the most prestigious in the world.
The media network scooped an impressive 5 gold accolades, 15 silver, and 9 bronze awards. Following a momentous year in 2019, which saw the ViacomCBS Networks Africa’s channel brands collectively receive 24 awards, this year the network confidently went into the PromaxBDA Africa 2020 Awards with an aim to add to their already impressive year on year accolades tally.
Dillon Khan, Vice President of VCNI Studios, Creative Services and Comedy Central at ViacomCBS Networks Africa(VCNA) said, “We are incredibly proud of the prestigious recognition we have received at this year’s awards across our channel brands during an unprecedented year. At VCNA, we strive to produce content that is innovative, thought-provoking, bold, and entertaining. This can only be achieved with the support of our committed employees and amazing partners, talent, and clients who inspire us to bring powerful campaigns and initiatives to life. These awards are in honour of and a testament to our incredible team.”
The 29 awards this year represents wide representation across channel brands from BET Africa, Comedy Central, and MTV Base. Gold winners ranged from Best Public Service Announcement Community Spot for ViacomCBS Women’s Day, a thought-provoking approach that turned the head on GBV with its Gender Based Violations messaging. Also taking Gold was Love in the Time of Corona created for the innovative virtual Africa Day Benefit Concert format during COVID-19. The food relief initiative in partnership with YouTube, Idris Elba, UNICEF, and recent Nobel Peace Prize winner, The World Food Programme.
Silver winners included the best original logo for BET Africa’s first locally produced original daily drama ISONO alongside Comedy Central’s Deep Fake (The Movies) and Novemballs as well as accolades for MTV Base’s Queens Of Base and Breakfast Bangers. Also clinching a silver award for Best Use of Celebrity/Social is the continuing campaign, Stop The Violence, geared towards raising awareness and positive change about GBV, Xenophobia, and most recently in support of the protests in support of #ENDSARS in Nigeria.
The industry winners were announced at a virtual ceremony which took place on Thursday, 5 November 2020.