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Babaeko Among Discussants At APA Week 2020

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Steve Babaeko, AAAN President

By Tunji Faleye

X3M Ideas’ Group Chief Executive Officer/ Chief Creative Officer and President of Association of Advertising Agencies of Nigeria, AAAN, Steve Babaeko is among panel of discussants that will par take in APA Week 2020 scheduled for December 7 to 10

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Steve will bring to bear his experience in African market when discussing: Is Africa Ready To Take on Tomorrow.

Steve is also Chair of Association of Practitioners in Advertising, APA, Nigeria.

Other discussants include, Vikas Mehta, CEO of Ogilvy Africa; Graham Villiers Tuthill, Marketing & Innovation Director of East Africa Breweries; Gil Kemami, APA Chairman and Managing Director of BBDO, East Africa; Kate Njoroge, Chief Commercial Office at Insight Division, Kantar.

Others include, Yash Deb, Executive Creative Director of Ogilvy; Farhan Mizra, Creative Director of VMLY&R and Ally Mlacha, Creative Director of BBDO, East Africa.

The Association of Practitioners in Advertising in collaboration with the International School of Advertising (ISA) are the organizers of APA Week 2020 which is sponsored by East Africa Breweries Limited (EABL.)

This online event will bring thought leaders and experts in the marketing and advertising industry to talk about emerging trends and how professionals can adopt them to stay ahead.

One highlight of this year’s APA Week will be the Young Creative Challenge. It offers a chance for young players in the market to showcase their talent and ideas. Winning duo will get Kshs 100,000 cash prize and three months paid attachment with EABL

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