First katalyst Elevates Agnes Aileluohia To COO Position

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Agnes Aileluohia, COO, First Katalyst Marketing.

Frontline BTL agency, First Katalyst Marketing has elevated its Client Service Director, Agnes Aileluohia to the position of Chief Operating Officer (COO) with immediate effect from January 2020.

The agency took to its social media pages to make the announcement earlier today in a post where it wrote: “Join us in welcoming our new COO: Mrs. Agnes Aileluohia as she formally assumes office in January 2021.”

In her new position, Agnes is expected to steer operations of the agency in the new year, amongst other managerial and management functions. With over 14 years of experience in marketing communications and brand management, Agnes has played key roles in the different facets of marketing both within the agency and FMCG space.

Prior her elevation at the agency, she was instrumental in driving the Benson & Hedges business through various BTL activations and consumer engagement platforms such as the Gold and Tones roadshow, the new pack launch of B&H, and Nestle 3 in 1 campus and office stot roles within BAT Nigeria. she was instrumental in the growth of brands such as Rothmans King Size, London King Size, Pall Mall and Royal Standard. she was involved with packs and packaging as well as various consumer activities.

She was at the forefront of the team that led bar to the standardization of in store furniture (isf) within Nigeria and west Africa. she also developed the merchandising strategy for West African area. She has also pioneered different workshops such as the B&H Artiste Development workshop, the Lunch and Learn sessions within BAT and held several inductions to develop the required competencies for the marketing team. She is an associate member of the chartered institute of marketing.

First Katalyst commenced business in 2012 and within that time frame, the agency has demonstrated its competence as a go-to agency for top-notch marketing solutions, having driven growth for many businesses across Nigeria, West Africa, United Arab Emirates and The United Kingdom.

Poised to become a first-class ideas powerhouse in West Africa and to be one of the top ten agencies within the sub-region within a short time frame, we thus provide cost effective, value adding and result oriented marketing solutions to our clients through the power of ideas, thereby building long-term relationship between them and their consumers and sustainable profitability for both agency and clients.

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