Heirs Insurance Appoints Jide Sipe As Brand Manager

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Jide Sipe

Heirs Insurance has appointed Jide Sipe, a former Manager at GTBank as its Brand Manager.

Jide has more than 14 years experience in public relations, media & brand management, he has built a reputation as a successful marketing communications expert.

As part of his role, he will be heading the Brand Management & Marketing department of Heirs Insurance Limited & Heirs Life Assurance. Both companies are investee companies of the pan-African investment company Heirs Holdings. Noteworthy, the companies are established to challenge traditional insurance by providing flexible, trusted, and accessible protection plans for individuals and businesses.

Over the course of his career, he has developed skills such as: strategy development, project management, relationship management, research skills, strong communication and presentation skills, ability to multitask, interpersonal skills and strong analytical skills much of which will be needed for his new job.

Prior to joining Heirs Insurance, he was a Manager at GTBank where he spent more than a decade there.  He covered the areas of Brand Management, CSR, Media Relations, Products Promotions and Marketing. Before he left the bank,  he managed the Experiential Marketing and Activations unit.

Remarkably, he joined GTBank in 2007 as an Executive Trainee and in 2009, he was responsible for organizing the launch for GTBank’s UK subsidiary and subsequently Liberia, Kenya, Rwanda and Tanzania.

His role during the period also involved managing many CSR projects such as the Principal’s Cup, Autism Conference, Double Club Project with Prada Foundation, Yinka Shonibare’s “Ship in a Bottle” London exhibition, Swiss Red Cross and the Students in Free Enterprise (S.I.F.E) initiatives.

Meanwhile, from 2011 to 2013, he was responsible for the Products Promotions and Marketing Team during which key products were created such as; GTCrea8, SME Markethub, Mobile Banking, Seniors Account & Platinum Banking.

He was also responsible for the execution of major initiatives organized annually by the bank like the  Food & Drink Fair and the Fashion Weekend; which have become major brand drivers for the GTBank.

Jide holds Bachelor of Science (B.Sc.) in Urban & Regional Planning from the University of Lagos. He also holds a Post Graduate Diploma in Business Administration and Management from the University of London. Similarly, he attended Lagos Business School, Pan-Atlantic University’s Executive  Programme in Strategic Business Leadership. He is also an Associate Member, Nigerian Institute of Public Relations.

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