Interswitch Elevates Tomi Ogunlesi To Group Head, Corporate Marketing & Comms
Africa’s foremost and biggest payment solutions giant, Interswitch has elevated consummate integrated marketing communication professional, Tomi Ogunlesi to the position of Group Head, Marketing and communications.
Ogunlesi who has been with Interswitch since 2015 is expected to provide marketing and communications leadership for Interswitch’s Masterbrand and corporate/B2B Sector (2 business lines – Payment Processing & Industry Verticals), with broadened responsibility for delivering brand equity, market share and return-on-marketing-investment (ROMI) through brand and product marketing/communications strategy and execution, and primary accountability to Group Chief Marketing & Communications Officer.
With an experience spanning strategic brand building, integrated marketing, idea leadership and business strategy across diverse boundaries spanning Fast Moving Consumer Goods (FMCGs), technology, financial services and aviation sectors across the Nigerian and South African markets, Ogunlesi has over the years, helped businesses create and deliver essential advantage to generate opportunity, build capabilities, deliver impact and achieve success with their marketing initiatives.
In the course of his career, he’s traversed both the agency and client sides of the business, working with a variety of brands such as FirstBank, Intel, Reckitt Benckiser, Nigerian Breweries, Unilever, Virgin Nigeria, ARM, Nando’s, Promasidor, UBA, Sasol (Nitro), PZ-Cussons and IGI among others.
In March 2012, Tomi was selected from Nigeria to participate in the inaugural stream of the Wunderman Young Marketers’ School at the 6th Dubai Lynx International Festival of Creativity in the UAE.
He holds an MBA from the Lagos Business School, in addition to having completed high-level executive programmes in Marketing and Strategy both at the Wits Business School, Johannesburg and the Judge Business School, Cambridge respectively. He also attended Vega, The Brand Communications School for the A-Z of Branding Certificate, as well as a short stint at The Jupiter Drawing Room & Partners in Johannesburg, immediately after completing the Product Strategy & Brand Management at the Wits Business School.
He also holds professional memberships of the Chartered Institute of Marketing (UK), the National Institute of Marketing of Nigeria (NIMN) and the Nigerian Institute of Management (NIM). He is also a contributing writer to a number of marketing and brand communication journals, including the multiple award-winning Brand Communicator, Interbrand Worldwide’s Brandchannel, The Guardian and BusinessDay.