AT3 Resources Wins Facebook Anglophone West Africa Communications Account
AT3 Resources, a leading public relations and event management company, has clinched the juicy communications account of social media giant, Facebook.
The agency will help manage Facebook reputation and strategic communications in Anglophone West Africa countries which include; The Gambia, Sierra Leone, Liberia, Ghana and Nigeria.
AT3 Resources is a specialised marketing communication firm with expertise in reputation building and management; events conception, planning and execution. These will come to bear in management of the Facebook account by ensuring that the brand maintain its leadership in the African countries.
Speaking on the new account, the Managing Director, AT3 Resources, Tosin Adefeko said, “We are what you may call a small consultancy so Yes … we consider this a big feat! And we are excited much … the last month has been a whirlwind of activities but we are sooo ready for this new challenge…. new trajectory … growth …. learning and everything in between! We welcome Facebook Anglophone West Africa to our stable! #AT3Resources #strategiccommunications at its apogee!”
Through a dint of hardwork and tenacity, AT3 resources has been able to attract many clients; such as Coca-Cola, Procter and Gamble, Phillip Morris in FMCG, Etisalat in Telecommunications, British Airways in Aviation, OLAM & Crown Flour Mills in Agribusiness, Swift Networks, Microsoft, Nokia & Dell in Technology as well as Radisson Blu in hospitality among many others.
The agency describes its approach to work in three words – Research, Activate, and Assess while its core values are Bold, Curious, Creative and Integrous.
Meanwhile, Facebook is deepening its presence and commitment to the African market with series of initiatives which needs to be communicated and AT3 Resources will be overseeing them. Recall last year, as part of its continued commitment and ongoing investment in Africa, it announced it will be opening an office in Lagos, Nigeria – its second office on the African continent. Aimed at supporting the entire Sub-Saharan Africa region, the office is expected to become operational in H2 2021 and will be the first on the continent to house a team of expert engineers building for the future of Africa and beyond.
Facebook’s office will be home to various teams servicing the continent from across the business, including sales, partnerships, policy, communications as well as engineers.