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Dare Create Rebrands To Dentsu Mcgarrybowen Lagos


Dare Create, a Dentsu creative marketing communications agency based in Lagos, Nigeria, has rebranded to Dentsu Mcgarrybowen Lagos, following the merging of its Dentsu and mcgarrybowen agencies.

Recall last year, Dentsu Aegis Network (rebranded to Dentsu International in 2020) announced the merging of its Dentsu and mcgarrybowen agencies (outside of Japan) to create a single entity, Dentsumcgarrybowen. In each of the markets where the agency operates, they are allowed to put the nomenclature of the city where they operate. For instance, in Nigeria, it is called ‘Dentsu Mcgarrybowen Lagos’ while in Indonesia it is called ‘Dentsu Mcgarrybowen Jakarta’ and in the United Kingdom it is called ‘Dentsumcgarrybowen London’

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The new entity brings together over 3,000 employees in 33 offices across 24 markets. Among the list of clients that dentsumcgarrybowen will serve include Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao, Marriott, Shiseido, Subway, The Coca-Cola Company, Toyota, and United Airlines. Dentsumcgarrybowen is part of the newly formed creative line of business at DAN that includes creative, content, design and experience agencies outside of Japan, including Dentsu brand agencies Isobar, John Brown, and Dentsu PR agencies, including Mitchell. 

It is noteworthy that Dentsu Aegis Network comprise Carat, Dentsu (operations outside Japan), Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative (including its video game branch – SMG Studio), iProspect, Vizeum and Milestone Brandcom-an out-of-home media specialist.

Dare Create was established in June 2019 before it rebranded in December 2020 to Dentsu Mcgarrybowen Lagos. At the 2020 Lagos Advertising and Ideas Festival (LAIF) awards, the young agency was ranked number five on the medals table after it clinched two gold, two silver and two bronze medals for churning out outstanding and resonating campaigns for clients. The award is aimed at rewarding creativity and innovation in the industry.

Some of its clients include: Lucozade, Ribena, Baileys Orijin, Smirnoff and Gordon’s.

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