Efosa Aiyevbomwan Joins Appzone Executive Leadership Team As CMO
The Board of Directors of Appzone Group, one of sub-Saharan Africa’s leading FinTech companies, has announced the appointment of Efosa Aiyevbomwan as its Group Chief Marketing Officer.
Aiyevbomwan’s new position at Appzone entails that he will be bringing over an extensive experience in the technology, entertainment, broadcast media and consulting sectors. He was previously the Head of Communications (West Africa) at Uber and has also held managerial roles at Universal Music Group and MultiChoice Nigeria.
He was appointed by the Board alongside Omonuwa Olulano as the company’s Group Chief Human Resources Officer. Speaking on these appointments, Mr. Obi Emetarom, CEO of Appzone, said: “We are excited to welcome Efosa and Omonuwa to the Executive Leadership Team at Appzone. They both bring a wealth of experience and are joining Appzone at an exciting time. Both appointments are critical as they reflect two important elements of our corporate strategy: exceptional talent and effective brand positioning. Omonuwa’s role will ensure we improve our industry renowned penchant for attracting the top one percent of premium talent, while Efosa will lead Appzone’s positioning strategy as a truly Pan-African brand with global appeal.”
Aiyevbomwan holds a master’s degree in Media and Communications from School of Media and Communication, Pan-Atlantic University, and a bachelor’s degree in English from the University of Lagos. In his new position, Efosa is tasked with leading Appzone’s brand, product marketing and communication campaigns as well as leading critical stakeholder relations and go-to-market expansion plans.
The announcement comes as Appzone ramps up activities across Africa. With over 160 professionals and clients in seven countries, the company processes $2 billion in transactions annually, serving 18 commercial banks and over 450 microfinance institutions across the continent.
Founded in 2008, Appzone is one of Africa’s leading FinTech disruptor and provider of home-grown software solutions for the continent’s Financial Services industry. With a team of over 160 professional and clients in seven countries, it processes over $2 billion in transactions annually serving 18 commercial banks and over 450 microfinance institutions across the continent.