Experts Seek To Unravel CSI, CSR Conundrum At Industry Evening Summit
Industry experts from the Nigerian IMC market will be gathering at the second edition of the Industry Evening Summit, a platform for the discussion of brand and marketing communication issues to discuss the question of balance in the management of corporate social investment.
The event which is scheduled to hold in Sheraton Hotel, Ikeja Lagos on April 2, 2021 is themed: “Addressing the Balance Question In The Management Of Corporate Social Investment Portfolio During Crisis.’’
Speaking on the reason for the theme, Convener of the summit, Goddie Ofose explained that the theme could not have come at the better time following the disruption that came with the COVID-19 pandemic and how it disrupted the CSR plans of many corporate organisations.
“Last year, Organisations in Nigeria as well as elsewhere abandoned their CSR plans and kept donating to the government at all levels to fight the pandemic. This singular development caused several companies to halt their CSR activities for the year,” Ofose said.
“What we are trying to do with the summit therefore, is to find the nexus between Corporate Social Investment and Corporate Social Responsibility,” the convener revealed. “We believe that with the calibre of professionals we have selected to discuss the topic, the solution would be found.”
Managing Director of Frutta Juice & Service Limited, Dr. Onyekachi Onubogu will be presenting a paper to do justice to the theme of the summit. Onubogu who is an accomplished Senior Business Leader and Executive Board Member will be bringing to bare his vast experience spanning over 20 year-track record of commercial and marketing success in multi-national companies across Africa.
Lined up to do further justice to the theme of the summit are the Vice President, Association of Sustainability Professionals of Nigeria (ASPN), Mrs. Ini Abimbola; Managing Director, TruCSR/Founder SERAS Africa, Mr. Ken Egbas; Director, Corporate Affairs & Sustainability Development, Unilever Ghana & Nigeria, Mrs. Oluwasoromidayo George and Regional Executive Head, Marketing & Corporate Communication, Standard Bank Group, Mrs. Nkiru Olumide-Ojo.
Others include Executive Head, Corporate Communication, Multichoice Nigeria, Ms. Caroline Oghuma; Manager, Communication & Corporate Affairs, Nestle Nigeria, Mrs. Victoria Uwadoka, Managing Director/CIO, G2M Creatives, Mr. Uduak Peters; Chief Brand & Marketing Officer, Union Bank Plc, Mrs. Ogochukwu Ekezie-Ekaidem; Head, Events & Sponsorship, Access Bank Plc, Mrs. Ogechi Kasie-Nwachukwu and Group Head, Strategic Brand Management & Communication, Polaris Bank, Mr. Nduneche Ezurike.
The Chairman for the event is the Lagos State Commissioner for Information & Strategy, Hon. Gbenga Omotoso while the moderator of the session is the PR Lead, 9mobile, Ms. Chineze Amanfo.
Also as part of the event for the evening, there will be a conferment of Lifetime Achievement awards on four distinguished professionals within the integrated marketing communication industry in Nigeria. The four individual are Mr. Jimi Awosika, Executive Vice-Chairman, Troyka Holdings; Yomi Badejo-Okusaya, Chairman, CMC BCW; Tolu Ogunkoya, Regional Managing Director, West & Central Africa, MediaReach OMD and Dr. Felix King Eiremiokhae, Group Managing Director/CEO, Oracle Experience among others.
The 2021 edition of the summit is sponsored by MultiChoice Nigeria. The event will be a hybrid one with the covid-19 protocols duly observed for the physical event.