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Gbemi Aleke Joins TBWA\Concept As Deputy Director, Account Management & Strategy


Creative Strategist, Gbemi Aleke has joined the services of TBWA\Concept as Deputy Director, Account Management & Strategy of the creative agency, an agency she once worked with.

In her new role, alongside the director of the department, she will be overseeing the account management team and build relationships with existing clients. She will also oversee strategies that will help clients grow their base and ensure that the team is providing quality and cost-effective services.

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Prior to her appointment, she was the Head of Account Planning & Strategy at Ogilvy Nigeria where she was responsible for strategy lead for a team. The brands she managed spanned across different industries: FMCG (Golden Penny (Pasta, oil, sugar and cereal), Coca Cola, Cadbury (cocoa and candy) P& G Safeguard), Facebook, Energy/ Power (Shell & LUMOS) and Household& Personal care (Philips).

Noteworthy, she started her advertising career at TBWA\Concept as Account Planning & Research Executive after switching from legal profession, where she worked at Stonewaters Law Firm as Legal Counsel.

Gbemi has spent the past decade creating disruptive strategies for different local and International brands such as MTN, Ford Foundation, Stanbic IBTC Group, GLO, Multi Choice (SA), Ruby & Desy, UAC, British Council, SFH, Tastic and other thriving brands.

Some of her achievements as a lead strategist include the Award Winning PROUDLY MADE IN ABA Campaign sponsored the by Ford Foundation in 2017 & 2018. The campaign bagged an International Grand Prix Award at the Africannes Conference in 2017 and another award for the Hackathon Challenge in 2018. These among other campaigns have gotten mention as African success stories and have also been featured in creative idea reviews.

Gbemi studied law at the Olabisi Onabanjo University (OOU) where she graduated in 2008 and also attended the Nigerian Law School, Lagos between 2008 and 2009. Also, she holds a Professional Diploma in Digital Marketing from the Digital Marketing Institute.

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