Burger King To Enter Nigeria Q4, Set To Provide Employment for 6,000 Nigerians
Burger King, an American multinational hamburger fast food chain, has formally announced its intentions to commence operations in the Nigerian market by the fourth quarter (Q4) of 2021.
This announcement was made yesterday concurrently in Nigeria and the US. According to the executives of Restaurant Brands International (RBI), the parent company of Burger King and Allied Confectionary Services (AlliedFCS) Nigeria Limited, Franchisee of Burger King in Nigeria, the first outlet will open in Lagos between Q3 and Q4, this year, to be followed with other stores across the country.
Though this is not the first time Burger King has made a move for the Nigerian market, industry observers are of the opinion that with Antoine Zammariah in the picture, the brand is definitely sure to stay. Recall in 2018, Daniel Schwartz, Chief Executive Officer of RBI made a similar statement of penetrating the market.
Antoine Zammarieh who makes a return to the Nigerian market after his stint at Eat ‘N’Go as the Chief Operating Officer of the QSR Company is the Managing Director, for AlliedFCS Nigeria. He specifically explained that Burger King will start operations between September and November 2021. “We have set up the Quality Control unit and have met some of our local suppliers to seal the deal. Also, we have sent some of the ingredients to America to test quality.
“As a company, we are delighted to enter this new market being the largest country in Africa and are looking forward to serving our future guests with our world-famous Burger King meals,” he said.
Relatedly, the global QSR giant is set to create jobs for Nigeria’s teeming youthful population with the entrance of Burger King to the market. Zammarieh explained further, “Most importantly, our goal is to positively contribute to the economy by creating more jobs and employment opportunities. In five years, we hope to directly or indirectly employ between 5,000 and 6,000 people in Nigeria.”
He explained that the development agreement of the chain in Nigeria, which was recently signed, would give more confidence to the Nigerian market and consumers in general, especially during these hard times.
The first outlet of the hamburger chain in Nigeria is expected to be launched in Lagos. The Florida-based restaurant chain is set to join other established brands for a share of the Nigerian food industry, estimated at over a trillion naira, with the Fast-Food segment gulping over N250 billion, according to the Association of Fast Food and Confectioners of Nigerian (AFFCON).