MultiChoice Unveils ‘Abeg’ As Headline Sponsor Of Big Season 6


MultiChoice Nigeria has unveiled indigenous mobile app, Abeg, as the headline sponsor for the 6th season of its popular reality TV show, Big Brother Naija.

Launched in September 2020, Abeg is a peer-to-peer social payment platform that allows users to send, request and receive money quickly, seamlessly pay for goods and services, and transfer money to friends and family free of charge. The mobile app is a product of leading financial technological company, Piggytech Global Limited.

Speaking on the new partnership, Chief Executive Officer, MultiChoice Nigeria, John Ugbe said: “We are excited to have Abeg on the BBNaija platform for this sixth season. There’s a strong alignment between our brands’ commitments: Abeg is a young and ambitious fintech company that is passionate about providing payment experiences for its customers just as we are committed to connecting our customers to stories and experiences they enjoy. We believe this new partnership with Abeg will deepen the engagement with our customers and fans of the show even as we look forward to a great season”.

According to the organisers of the reality show, the open call auditions will be announced in due course as the show makes a return for a sixth season later this year.

Abeg is a Peer-to-peer Social Payment Service. The Abeg app allows users to send, receive and request money quickly and seamlessly pay for goods and services and transfer money to friends and family free of charge. The app is a product of Piggytech Global Limited (popularly known as PiggyVest), a leader in the Financial Technology Industry. Abeg leverages “social payments” to enable peer-to-peer payments. Users on Abeg canform groups called “Cliques”, and within their clique, they can split payments/bills, make

group contributions like Ajo and get peer-to-peer loans. Launched on the 22nd of September 2020, and still in beta, Abeg has about 20,000 users and over N250 million in p2p transactions. Abeg will improve and simplify the money transfer process while giving a social and seamless experience.

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