Olubunmi Ojo Joins PZ Cussons As Digital Marketing Manager
PZ Cussons, a manufacturer of personal healthcare products and consumer goods, has appointed Olubunmi Ojo, a consummate digital marketing professional, as its Digital Marketing Manager. Prior to joining the company, she was at Vlisco where she held the same position.
At PZ Cussons, she is expected to oversee the activities of the digital marketing department. Others are developing and monitoring campaign budgets, planning and managing its social media platforms, preparing accurate reports on the organisation’s marketing campaign overall performance, liaising with advertising and media experts to improve marketing results among others.
Also, she is expected to help grow the company’s digital platform by using her wealth of experience, having implemented series of digital campaigns which include Pay-Per-Click, Display Digital, SEO audit, Content Marketing and Mobile Marketing for companies in the financial, FMCG and Telco industries to increase brand awareness and engagement as well as drive lead generation and grow usage of their products/services.
Ojo began her career as a Business Development Executive at the Private Property Nigeria, before she moved to the banking sector to work with Diamond Bank Plc (before it merged with Access Bank) as Administrative Officer. She later joined PAL Pensions as Pension Service Analyst.
At PAL Pensions, she was responsible for the PAL social media platforms such as Live- Chat, Facebook page, LinkedIn page and Twitter account, maintaining ongoing communications with all accounts and fostering loyal, lasting relationships with Corporate (HNI) clients and their staffs among others.
After contributing to the growth of PAL Pension digital platforms, she joined Wild Fusion Digital Centre as Digital Marketing, devising strategies to drive online traffic to the company’s website and other duties.
She later joined Eat ‘n’ Go Limited Ltd where she served as the Lead, Digital Marketing Specialist for Domino’s Pizza Enterprises Limited, Cold Stone Creamery and Pinkberry Ventures before joining Vlisco Netherlands B.V. and later PZ Cussons.
Ojo holds Bachelor of Science (B.Sc.) in Mass Communication/Media Studies from the University of Lagos and a Diploma in Direct and Digital Marketing (Dip. DigM) from the Institute of Direct and Digital Marketing.