GURUÜ Consult Launches Into IMC Industry
…Spearheading a new era of result-driven marketing practice, the new agency reveals its growth marketing proposition, capabilities and unique identity.
GURUÜ Consult launches into Nigeria’s marketing sphere as a game-changing digital-first end-to-end Growth Marketing agency. The GURUÜ Consult, located at Lekki, Lagos, will now collectively with other innovative industry players define a new era in digital marketing – and be one of Nigeria’s specialised Growth Marketing agencies.
As part of the launch, the new agency’s market proposition was revealed:
An agency born at the intersection, where the science of technicality and the art of creativity come together. This unrivaled perspective, grounded in deep digital and storytelling specialism, enables it to deliver results and accelerate brand growth.
Eben Akwuruoha, Founder and Lead Consultant at GURUÜ Consult, comments; “We are a new force of young and highly creative players in the industry, that draw on our deep sense of consumer culture, storytelling expertise and data-driven insights – set to create an agile digital-first organisation built for the future and delivering today.
“As a budding homegrown player, we believe that with precision and pace, GURUÜ is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth for brands across Nigeria and beyond.
“Our new agency is being collectively built by a dedicated, highly insightful team locally who are excited about growing online communities and scaling businesses of unique clients through result-driven growth marketing solutions. With this approach, we operate a wide-funnel ‘all sizes fit within’ agency model that helps our clients find the right strategy, right channels and maximise growth.”
The new agency will fuse its capabilities such as full-service digital marketing, content marketing, and public relations to offer current and prospective clients a variety of help points to accelerate growth.
GURUÜ’s brain trust is passionate about how consumers behave in their digital world and apply that to real world scenarios via a highly connected and creative use of media, regardless of the channel. As digital specialists, their perspective allows for rapid optimisation of the work to adapt to an ever-evolving human intent at those pivotal intersections in life, where culture, content, data, and technology meet.
Regarding clients, Eben adds: “We already partner with some amazing brands here in Lagos and also in East Africa and we are looking at continuous growth in the next few months.
Eben Akwuruoha will lead a team of media, technology and digital professionals to ensure that GURUÜ’s proposition meets and exceeds the end to end media and marketing needs of her local and international clients.