Brand Regimen, Keskese, GDM Group, Others Win Big At EXMAN Awards

L-R: Kayode Olageshin, Rotimi Olaniyan, Kehinde Salami, all past presidents;Tade Adekunle, immediate past president; and Tunji Adeyinka, President, EXMAN at EXMAN Awards 2021.

It was a night of fan, glamour, glitz, colour and beautiful costumes as Experiential Marketers’ Association of Nigeria (EXMAN) honoured deserving and distinguishing agencies and individuals at its EXMAN Awards 2021 for their outstanding performance and contribution to the experiential marketing landscape in Nigeria.

The award climax the association’s EXMAN Brand Experience Summit/Annual General Meeting (AGM) which saw the emergence of Yinka Adetunji as the new elected  president of the association alongside his executives who were sworn in at the night of the award on Thursday 15th July, 2021.

The most prestigious award of the night, Grand Prix, was clinched by Brand Regimen for its activation for Nivea during the lockdown occurred by spread of COVID-19.

Other agencies that won big at the night are Keskese, GDM Group, Brand Life, Abelinis, Ideas House, Town Crier, Maxx Connection and EXP Marketing including Brand Regimen winning gold in various categories of the award. The award categories they won range from Best Event (B2C) to Best Shopper Activation (Open Market), Best  Trade Activation, Best Merchandising Solution (Modern Trade), Best Activation of Sporting Property Award, Best Activation of Entertainment Property Award, Best Use of Digital in an Event Award and Best Shopper Activation (Modern Trade) respectively.

They also clinched silver and bronze in other categories alongside other notable agencies in the country.

Meanwhile, Funmi Onabolu, GMD, Cosse Ltd was honoured with the Lifetime Achievement Awards for his contribution to the growth of experimental marketing in the country.

Noteworthy, the event had guests and members of the association dressed in different cultural attires showcasing different cultures of the world. The event was also graced by prominent industry leaders in the integrated marketing communications  industry and brand management across the country. They include Biodun Shobanjo, Chairman, Troyka Group; Dr. Olalekan Fadolapo, APCON Registrar; Femi Adelusi, president, MIPAN; and Emmanuel Ajufo, President, OAAN among others.

Speaking at the event, APCON Registrar congratulated the association for the height it has attained within a short period of its existence and officially welcomed EXMAN as sectoral body, stating it is now legal bidding and vowed to continue to work and support the association in all ramification.

Indeed, it was a memorable night and will remain unforgettable for winners and guests for a long time to come. Below is the details of the winners:


Best Trade Activation

Bronze-Maxx Connection

Silver- Maxx Connection

Gold-Brand Life

Best Shopper Activation (Open Market)

Bronze- Maxx Connection

Silver- Town Crier

Gold- GDM Group

Best Shopper Activation (Modern Trade)

Bronze- Ideas House

Silver-Emporium Communication

Gold- Brand Regimen

Best Activation Consumer (Consumer Experience)

Bronze- Ideas House

Silver- Keskese

Gold- Brand Regimen

Best Event (B2B) Award

Silver- BrandLife

Gold-Ideas House

Best Event (B2C)

Bronze- Keskese

Silver- Abelinis

Gold- Keskese

Best Activation of Sporting Property Award

Bronze-GDM Group

Silver- Town Crier

Gold- Town Crier

Best Activation of Entertainment Property Award

Bronze-Maxx Connection

Silver- GDM Group

Gold- Maxx Connection

Best Use of Digital in an Activation Award

Bronze-Town Crier

Silver- Brand Life

Gold- Keskese

Best Use of Digital in An Event Award

Bronze- Havas Nigeria

Silver- Brand Life

Gold- EXP Marketing

Best Use of Props In An Activation

Bronze- Abelinis

Silver- Outori

Gold- Keskese

Best Merchandising Solution (Open Market)

Silver- Link Point

Gold- GDM Group

Best Merchandising Solution (Modern Trade)

Bronze- Emporium

Silver- Keskese

Gold- Ideas House

Best Hybrid Event (B2B)

Bronze- Abelinis

Silver- Abelinis

Gold- Abelinis

Best Hybrid Event (B2C)

Gold- GDM Group

Grand Prix Experiential Campaign/ Agency of the Year

Brand Regimen

Life Time Achievement Award

Funmi Onabolu

Special Recognition Award

Tunji Adeyinka

Jire Anifalade

Ropo Alabi

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