Cassandra Uzo-Ogbugh Elevated External Comms & Partnerships Lead, SSA For Reckitt
Marketing communications professional, Cassandra Ogbuh has been elevated to the position of External Communications and Partnerships Lead, Sub-Saharan Africa for Reckitt Benckiser. In addition to her new position, Cassandra is also the Senior Brand Manager for Mortein, West Africa.
Cassandra who for over 12 years has been providing hands-on leadership to achieve brand loyalty, and public awareness, developing sustainable initiatives to drive growth and market share, has routinely been recognized for delivering insightful analysis, inspirational leadership and demonstrating strong personal character. This has seen her rise meteorically through the ranks since she joined Reckitt Benckiser as an Assistant Brand Manager for the Dettol brand in February, 2016.
Over the years, Cassandra has established herself as an articulate, detail orientated, and capable marketing and public relations professional credited with years of combining, marketing, product development, strategic planning, market research, communications, public relations, not for profit, digital marketing and community development. This is, having worked also on the agency divide of business at Neo and Marketing, Ketchum PR-London and Save the Children Charity Shop.
Taking to her social media page to gush on the new position, she wrote, “So happy to officially announce my new role with @rbnigeria, as External Communications, Purpose and Partnerships Lead for Reckitt Sub-Saharan Africa (Nigeria, Ghana, Kenya, Uganda, Tanzania and Ivory Coast). I will also still manage the Mortein brand for Reckitt West Africa.
“Those who know me, know I started my career in comms and then Purpose is very dear to my heart. At Reckitt, we have made Purpose at the core of our brands, it’s basically why our brands exists. We have Dettol with the Clean Naija Initiative to drive awareness on the importance of good hygiene, Harpic in its mission to end Open Defecation, Mortein in the Fight to End Malaria, just to mention some.
“It is amazing to work for a company like Reckitt, where our Fight is to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. I’m excited to be a part of those taking this forward in Reckitt SSA, please come along with me on the exciting journey ahead…” she added.
Cassandra holds a B.sc in Microbiology from the University of Lagos, an MA in Marketing Management from the University of Derby-Uk, PRINCE 2 Project Management certification and a Diploma in Digital Marketing from the Chartered institute of Management, UK where She is an Associate Member.