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Cosmas, Stella Charge Stakeholders On Business Growth, Branding At Day 1 Of EXMAN Brand Experience Summit

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L-R: Outgoing President of EXMAN, Tade Adekunle; Director, Africa International Operations for Dubai Tourism, Stella Fubara-Obinwa; Founder and Chairman of Coscharis Group, Cosmas Maduka and incoming President of EXMAN, Tunji Adeyinka at the Day 1 of the EXMAN Brand Experience Summit held yesterday.

The main focus was on growing businesses and branding yesterday as the Experiential Marketers Association of Nigeria (EXMAN) began its two-day Brand Experience Summit at the Providence By Mantis, in GRA, Ikeja, Lagos.

For the plenary, Founder and Chairman of Coscharis Group, Cosmas Maduka and Director, Africa International Operations for Dubai Tourism, Stella Fubara-Obinwa were keynote speakers who ensured that they both set the right tone for the commencement of the summit, the biggest to hold in the Nigerian market this year, so far.

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Speaking on how to grow businesses from small to big scale, Maduka leveraged strongly on his background and how he grew a two-hundred-naira business to a multibillion-naira enterprise within the last fifty years.

While emphasizing that every problem is actually an opportunity for business. He enjoined participants at the conference to become solution providers as therein lies the opportunity to grow.

Maduka also stressed the need for business owners to take actions with a clear strategy in place as one of the worst things to do is to do nothing at all, adding that the belief to succeed must be greater than the fear of failure.

Speaking on building brand experience for destination brands, Stella Fubara-Obinwa urged participants at the conference to build a brand that is providing solutions to maintain sustainability and build relevance.

L-R: New Vice-President, of EXMAN and CEO, Aster Marketing, Tolu Medebem; Director, Africa International Operations for Dubai Tourism, Stella Fubara-Obinwa and a stakeholder at the Day 1 of the EXMAN Brand Experience Summit held yesterday.

Also speaking on the importance of positioning and branding for businesses, Stella urged participants to draw on the example that Dubai as a destination provides. She emphasized that despite its location, meager resources and population, Dubai has through good leadership, effective branding and positioning, become one of the most vibrant tourist destinations in the world.

After the plenary sessions, there were breakout sessions that had different professionals across spheres sharing knowledge on various contemporaneous and contentious issues within and outside the industry. Adenike Adebola, Marketing & Innovation Director for Guinness Nigeria spoke on “Top 5 Brand Experience Ideas that changed the world in 2020;” Innocent Oboh from Dijo Group on “Driving Brand Engagement through Music;” popular comedian, Ali Baba who runs XQZ Moi TV spoke on “Spontaneity-Generating ideas that can travel” and Victor Afolabi, GMD for GDM Group spoke on “The role of Data in Brand Experience.”

Lolu Durojaiye from Avedge kept participants engaged with “Connecting Virtual and Live Experiences,” Emeka Oparah, Vice-President, Corporate Communications and CSR, Airtel Nigeria was expected to speak on “How 5G will bring Life Events to Life;” Dunni Ogunsanya, from Playhouse educated participants on “Where is the Bottom of the Pyramid in all these digital experiences” while Unwana Ekanem from Terragon spoke on “Experiencing Big Data: Where data meets brand experience.”

AAAN President and CCO/CEO X3m Ideas, Steve Babaeko kept the audience enthralled throughout his presentation centred around “Building and developing a profitable creative enterprise;” MIPAN President and CEO of BrandEye Media, Femi Adelusi also spoke on “Building resilience in the Agency in a Post Covid World” while the APCON Registrar/CEO, Dr. Olalekan Fadolapo spoke on “Agencies and the new regulatory regime” among other speakers.

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