Customer Reward and Empowerment the Fidelity Way

Nneka Onyeali- Ikpe, Fidelity Bank’s Chief Executive Officer.

With the proliferation of innovative technology and deeper customer insights, businesses are daily faced with the challenge of creating memorable customer experiences to foster brand loyalty towards retaining valuable customers. It has also not helped that customers’ demands from the businesses they patronise keep rising due to difficult economic realities. Forward-thinking companies however are taking the bull by the horns and executing cutting edge strategies to ensure they not only delight their current customers but attract patronage from new customers.

One of such forward-thinking organisations is Fidelity Bank Plc. The bank, which has been in business for more than three decades, has not only reinvented itself to align with the reality of the time, it is also showing the way in providing excellent customer experience. One of the ways it does this is through the Get Alert in Millions (GAIM) campaign, a unique savings reward scheme where lucky customers get credited with millions of naira through a raffle draw. Currently in its fourth season, the bank will be rewarding at least 15 Nigerians with active savings accounts with the bank with over N30 Million Naira.

Fidelity Bank Plc, one of Nigeria’s leading financial institutions, is not new to customer-friendly or financial inclusion initiatives like this. In fact, hundreds of Nigerians have been directly impacted through several of the bank’s initiatives in recent times.

It will be recalled that 62 Fidelity Bank Sweet Account (SWEETA) holders across the country enjoyed cash rewards of N150,000 each as part of the Children’s Day celebration in May 2021. The donation formed a N9.3 million support for select Nigerian children in the payment of their school fees.

“These campaigns are aimed at promoting a healthy savings culture among our customers as we drive to encourage sound personal finance habits amongst them. This becomes particularly important given the current challenges around the economy. While historic data shows that at times like this, there is a high propensity for people to deplete their savings in a bid to stay afloat, for the standard of living of Nigerians to improve, however, there is an essential need for every household to embrace a positive change in their savings and spending culture”, explained Fidelity Bank’s Chief Executive Officer, Nneka Onyeali- Ikpe.

According to a Central Bank of Nigeria (CBN) report, financial intermediation, especially the promotion of a savings and investment culture, is a critical function of the financial system. The financial regulator cites empirical evidence that the degree of gross domestic savings is a critical tool when evaluating a country’s ability to achieve high levels of growth.

In a country where over 40 percent of its populace live below the poverty line, according to the National Bureau of Statistics, customers of Fidelity Bank are constantly provided with rare but priceless opportunities to break out of the alarming statistics by participating in different empowerment initiatives it’s making available.

Another initiative worthy of mention is the bank’s loyalty program themed ‘Fidelity Green Reward’, which allows a single customer to earn either N150,000 or N500,000 every quarter while actively spending. As of 2021, over 10,000 customers have benefitted an average of N4 billion loyalty cash rewards through points earned from participating in the bank’s various customer reward schemes.

These empowerment and cash-rewarding schemes for customers highlight Fidelity Bank’s dedication to keep impacting lives positively, especially in this difficult time when the financial growth level among Nigerians is not so encouraging. Consequently, the bank has demonstrated that it is in tune with the importance of fostering beneficial customer relationships in the 21st century.

With its relentless, well-thought-out customer relations strategies, it is evident that Fidelity Bank is on a path of sustainable growth.

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