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Isobar Powers On With More Talents

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Global digital advertising agency, Isobar, has been on a rollercoaster of creative excellence that has seen it win both locally, continentally and international. The feat which has made it a top contender at the Lagos Advertising and Ideas Festival as well as a multiple award-winning top rated agency within the Nigerian market has been variously attributed to the firebrand, upward and mobile, agile and young team it boasts. Due to organic growth and increasing business opportunities, Isobar has retooled its services by employing outstanding skills to continue with award-winning works.

Among them are:

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Sola Mosuro, Group Creative Director, MediaFuseDentsu Creative Services

Sola’s career is bedecked with award-winning works across seven of Nigeria’s leading advertising agencies in 12 years, including Centerspread, SO&U, 141 Worldwide, Noah’s Ark, and DentsuMcgarry Bowen.

With colorful origins in script writing, stage, radio, and television production, he developed a reputation for crafting uniquely human and empathetic campaigns that consistently turn heads and start conversations. His work has spanned notable campaigns for such major brands as Diageo, Globacom, Etisalat, Nando’s, Guinness, Suntory, DUFIL, DSTV, and more.

He has a reputation for building award-winning, vastly diverse teams that consistently push every available and emerging platform to deliver share-of-voice, mind, heart, and ultimately, the share of wallet to clients.

As the New Group Creative DirectorMediafuseDentsu Creative Services, he will be responsible for managing creative resources and products for Dentsu McGarry Bowen and Isobar,  a challenge he is excited to take on. In Sola’s words, “this is a great opportunity to build a team of superstars with a hunger for producing awarding winning works.”

Joshua Riebelle,Deputy Creative Director, Art

Joshua Riebelle is the New Deputy Creative Director (Art) at Isobar Nigeria. With natural tech curiosity, he began his career as a Frontend Engineer. This role helped grow his technical and digital skills while expanding his horizon and driving him deeper into product conceptualization, design, and brand building.

He has worked with top Advertising Agencies in Nigeria such as Grey, Publicis Group, X3M Group, and DDB West-Africa, where he took the opportunity to design and deploy consumer-focused campaigns and product offerings.

Marie Awolaja, Client Service Director

Marie Awolaja is a marketing and brand consultant with vast experience in brand management, experiential marketing, strategic planning, people relations, and project management.  With over 13 years of experience, she has helped grow some notable global and local brands, including Globacom Nigeria and Ghana, British American Tobacco West Africa, United Bank for Africa, and Grand Oak.

Marie is a great lover of the performing arts and occasionally graces both stage and screen, with a degree in the French language. She is easy-going and has infectious optimism towards work and life in general.

Marie has followed Dentsu’s creative and tech spaces; Isobar is an excellent fit for my career goals and aspirations, she said. She is particularly thrilled to have set upon her Dentsu journey with optimism.  In her own words, “I am thrilled to be joining the Isobar team and looking forward to working with the team to do great and award-winning work.”

Sandra Ebulu, Deputy Creative Director – Copy

Sandra considers herself a behavioral expert and a bridge. She believes wholeheartedly that as ad people, ours is a job that understands humans’ psychology and the needs of our target audience while simultaneously connecting them with the brands that can satisfy those wants.

She has spent the last eight years doing just that: working for Guinness, British Council, British American Tobacco, Total, Globacom, 9mobile, Conoil, Haier Thermocool, First Bank, Arla Dano, and so many more.

With her understanding of the changing landscape of communication and engagement, she consistently updates her skills and knowledge in emerging trends to stay up to date on the various ways that brands can connect with consumers.

Knowing the delicate balance has led her to win several awards, including the MAD Laifers award, LAIF awards, and representing Nigeria at the Cannes Lions Festival of Creativity.

She is a graduate of Communication and Language Arts from the University of Ibadan. When she is not working, she is binge-reading novels, espousing the merits of the MCU’s storytelling, awaiting the newest season of her favorite animation, and attempting to learn Korean by watching Kdramas and listening to Kpop.  In her first chat with the team, she merely said,”I cannot wait to get cracking.”

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