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IAA Set To Host 4th Africa Rising Conference

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The International Advertising Association (IAA) has concluded plans to hold its 4th edition of the Africa Rising conference 2021 from 28th to 29th September.

The two-day event themed, ‘Africa to the world’, will showcase the thought-leadership and insights across the continent and dial the significance of brands as the engine Of economic revival in Africa.

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Announcing the forthcoming event, the organisers said, “We are excited to announce the 4th edition of the Africa Rising Conference slated from the 28th – 29th September under the theme “Africa to the World.”

It added “In this COVID-19 era, it is crucial that Business Leaders across the continent work in unison together with Governments to ensure a united voice that resonates across the globe.

“It is about time that African Brands are recognized for their potential and spirit. It is time that African Brands start rubbing shoulders with other big giants through their success stories. By evaluating and valuing brands, we provide a body of research on what makes a brand strong and valuable.”

In addition, it stated, “The African continent is endowed with vibrancy, creativity, culture, its people, and strong brands weaving coherently into what makes the engines of economies move.”

“The IAA and its partners (Brand Finance, CNN & Women in Marketing) welcome you to the 4th Africa Rising Leadership conference which is bringing the African Continent together on a stage that will throw light on the many successes of Brands in Africa. These two days will feature some of the most skilled speakers and panelists from Africa and the world, who will share their knowledge and experiences. By the end of this conference, the impact of Africa Rising will truly be felt across the world.”

The speakers at this year event includes: Joel Edmund Nettey, World President and Chairman of (IAA); Andisa Ntsubane, Head of Marketing Strategy, planning & Africa Marketing, Old Mutual Limited; Juliet Ehimuan, Director, West Africa, Google; and  Monali Shah, Head of Integrated Marketing Experiences, Africa at The Coca-Cola Company.

Others are: Tyrona Heath, Director, Market Engagement, the B2B Institute, Linkedin; Gabor George Burt, Founder & Director, the Slingshot Group; Declan Ahern, Director, Africa (Brand Finance); Jeff Greenbaum, Chairman, Global Advertising Lawyers Alliance (GALA); Mitchell Elegbe, Founder, Group MD & CEO, Interswitch and Robyn Curnow, Anchor & Host of CNN Newsroom, CNN among others.

The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing.

The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. 

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