EMCOAN Throws Weight Behind APCON’s New Standard Of Practice
The Electronic Media Content Owners Association of Nigeria (EMCOAN) has thrown its weight behind the newly introduced Advertising Industry Standard of Practice (AISOP) by the regulatory body, Advertising Practitioners Council of Nigeria (APCON).
In a press statement released by the body and signed by its President, Mrs Jide Ologeh, and General Secretary, Alayande Stephen, the association, made its position known.
In the statement, it noted, “As a major stakeholder in the Media Broadcasting Ecosystem, we have carefully considered and reviewed the AISOP Policy document and we believe strongly that proper implementation and monitoring will go a long way in charting a new positive course and better opportunity for the Content Owners, other Industry stakeholders and the Media Advertising Industry in general.
“We want to use this medium to assure the APCON Registrar, Dr. Olalekan Fadolapo that EMCOAN and all her members will not only comply with these new guidelines of AISOP, which is ensuring globally accepted best practices and standards in the industry but will also support with stakeholders orientation and publicity of the benefits of AISOP to the Media Advertising/Broadcast Industry as a whole.
“EMCOAN will avail the Registrar and the APCON team the needed support to ensuring proper implementation and compliance with the AISOP policy within the rank and file of the stakeholders in the Industry. This is important because if there are no serious measures to check the violators of the new policy, things will go back to “business as usual”, hence, proper orientation, implementation and continuous evaluation will be key to ensuring the success of the new AISOP guidelines.
“Once again, we congratulate the APCON Registrar and we declare our unalloyed support for him and his team for various laudable efforts to ensure that the Industry becomes a better place for practitioners and other stakeholders,” it concluded.