Advertising Guru, Steve Omojafor Applauds AISOP

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The Chairman Board of Trustees (BOT) of the Association of Advertising Agencies of Nigeria (AAAN), Sir Steve Omojafor has thrown its weight behind the Advertising Industry Standard of Operating Procedure (AISOP) recently launched by the Advertising Practitioners Council of Nigeria (APCON).

Omojafor commended Dr. Olalekan Fadolapo, Chief Executive Officer/Registrar of APCON, for signing off the proposed procedure, saying It will be of immense benefits to the industry.

He also applauded Fadolapo for the role he played in the process that birthed the AISOP, which he said will result in increased professionalism in the industry.

He urged early adopters of AISOP as panacea for eradicating unfair advantages, unethical competition and inequitable policies in the country’s advertising and marketing communications industry, particularly the provision of standardised minimum commercial terms for all stakeholders in the development of the industry.

He said it was most gratifying that almost all the heads of sectoral groups in the Advertising and Marketing industry have signed off on the document.

He urged all the groups to urgently commence the sensitisation of their members and clients on steps towards the full implementation of the new operating procedures towards restoring sanity to the marketing communication industry.

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