… Brand Communicator Donates 0.5M To Ekwujuru’s Family.
Former Chief Customer Officer of Pay-TV giant, MultiChoice Nigeria, Martin Mabutho and Former Chairman of Brand Journalists Association of Nigeria and head, Brands & marketing desk of Vanguard Newspaper, Princewill Ekwujuru were honoured with a Posthumous Honours at the recently held Brandcom Awards 2021.
Mabutho was honoured with Marketing Icon Of The Year, while Ekwujuru was honoured with the Brand Journalist of the Year Award.
The two illustrious brand personalities passed away this year. Guests at the award all observed a one-minute silence to the two.
The Convener of Brandcom Awards and Publisher of Brand Communicator, Joshua Ajayi said the two personalities would be greatly be missed for their contributions to the marketing industry in the country.
He, thereafter, declared that Brand Communicator would be making a donation of five hundred thousand naira to Ekwujuru’s family to support them and also urged brands and individuals to support as well.
The Brandcom Awards celebrates and honours brands, agencies, and notable individuals in the brands and marketing communications industry who have distinguished themselves with tangible and laudable impacts. This year’s event which was held at the D’Podium Event Centre, Ikeja on Friday, November 19, was colourful and momentous.
Mabutho died at 47 in the early hours of Tuesday, August 24, 2021, a month to his 48th birthday, while Ekwujuru died after battling for more than two weeks in a coma, trying to overcome serious brain damages he sustained in a ghastly road accident. He subsequently died on July 23rd, 2021.
From 1999 when his professional journey started at MultiChoice, Mabutho rose through the corporate ladder to become Brand Manager at MNet Africa in South Africa from 2003 to 2007; DStv Mobile’s Sales and Marketing Manager for Sub-Saharan Africa and Head, Marketing and Sales. He would later become MultiChoice Nigeria’s General Manager of Sales and Marketing and Chief Customer Officer in October 2018, five years after moving to Nigeria.
As MultiChoice Nigeria’s CCO, Mabutho was responsible for driving the customer group strategy, which covers customer value management, sales, marketing, customer experience, and care.
He was part of the team that launched Africa Magic in 2003, the Big Brother Africa show, Big Brother Naija, Idol West Africa, and several other shows on DStv.
Princewill Ekwujuru worked with great passion and commitment with Vanguard Newspaper for 20 years. He headed the Brands & marketing unit of the Business Desk of Vanguard Media Limited till his death on July 23rd, 2021.
Due to his dedication, he was elected the National Chairman, Brand Journalists Association of Nigeria (BJAN). He won several awards including ADVAN Journalist of the year in 2017. Ekwujuru hails from Njaba, Imo state, and is married with children.
Brand Communicator, organisers of Brandcom Awards, is Nigeria’s most consistent brand and marketing communications magazine. It is also a partner to the two biggest creative advertising shows on the continent, Loeries Africa Middle East and African Cristal Festival. The platform was named PR magazine of the year 2017, 2018, 2019, and 2020 by the Nigerian Institute of Public Relations (NIPR), Lagos Chapter.