Coca-Cola Nigeria Appoints Bunmi Adeniba Marketing Director
After her exit from Unilever Nigeria Plc, renowned marketing guru, Bunmi Adeniba has joined the services of The Coca-Cola company as it’s new Marketing Director.
Prior to her new appointment, she was the Marketing Director & Division Lead – Homecare Ghana & Nigeria of Unilever Nigeria Plc.
She is currently the Acting President of the Advertisers’ Association of Nigeria (ADVAN) and the Regional Vice-President for Africa of the World Federation of Advertisers (WFA).
In her new role at The Coca-Cola Company, she will be overseeing the marketing activities of the carbonated soft drink (CSD) giant, ensuring that they win consistently in this highly competitive market.
Adeniba is also one of the leading amazons in Nigeria’s branding and marketing industry. She is an experienced marketing professional and commercial operator with cross functional experience in brand building, new category development, innovation management and quality management. She also has a strong passion for people, coaching and building high performance teams.
She has worked in multinationals such as Cadbury Nigeria Plc, Mondelez International, Reckitt, among others where she has contributed to the growth of the brands
Commenting on her career path and how she ventured into branding and marketing industry, in an exclusive interview with Brand Communicator recently she explained, “I actually did not choose branding and marketing at the onset. I think my natural inkling to curiosity and deep thoughts steered me to it. Starting off at the Quality Control end of things, I was genuinely intrigued at the number of goodies I knew some of the brands I was then accountable for packed in their formulations. I used to wonder if the consumers really knew what we had ‘loaded’ into these products. These thoughts stayed with me a while and quickly morphed into ‘perhaps we are not giving them what they really want?’ ‘Are we gold-plating when all they want is this minimum viable offering?’ ‘Do we really understand the consumer expectation?’ Then I went into another season of questioning whether consumers really wanted basic products or if they wanted a fusion of social needs and shared values expressed by their brands.
“I finally decided to do something about all these thoughts and ponderings. I took a career break, went off to study and came back to the support of the organisation and visionary leaders at the time who supported my career switch and helped me thrive.”
Speaking on where she started off her career, “I started off at Cadbury as a management trainee and with glee I still describe my one year stint as a solid mini MBA, both in class and off class during the rotational stints. The intrigue for brand marketing as I described earlier started from here. I transitioned from Supply chain to marketing there and had the privilege to join the marketing team just at the time the flagship brand was being relaunched and repositioned.
“So, it was a fast-track hands-on accelerated on-the-job learning. Then, I got to work on a breakout innovation with a completely new category coming from a merger of two organisations. That again gave me a unique experience on building from scratch, level zero to go-to-market. I had a short stint at RB, then moved on to Unilever where I have worked across four different categories on some of the iconic brands with powerful purpose expressions that give expression to brands as a force for good with true lasting impact.”
Remarkably, in the fast moving consumer goods category at the 2020 edition of the the prestigious Women in Marketing & Communications Conference/Awards (WIMCA,), Adeniba emerged the outstanding female marketing professional of the year.