Grand Oak Appoints Olanisimi Oluwatobi As Brand Manager
Grand Oak Limited, the Marketing and Sales arm of Lexcel Group, a company focused on the marketing and distribution of alcoholic and non-alcoholic beverages Pan-Nigeria, with futurist footprint Pan-Africa has appointed Olanisimi Oluwatobi as Brand Manager for its Regal Dry Gin brand.
He joined the Business after spending some years working across reputable agencies like Dijo and GDM before moving to CWAY Foods and Beverages where he was a Brand Manager for Nutri-Milk and Fruit drink.
He is a seasoned brand manager who has worked on brands like Malta Guinness, Regal, Mainstream spirit of Diageo, GSK, Darling among other brands at the agency level while he directly Managed the Nutri-Milk brand, Nutri-Milk Superkids and CWAY peach fruit drink. Through his short stay of one year as a Brand Manager, the brands both Nutri-Milk and Superkid have won a couple of awards which can be attributed to an improvement the brands enjoyed while he was managing them.
In his new position, Olanisimi is set to take Regal Dry Gin to a new market level of identifying the greatest market opportunities for the brand and harnessing that to drive brand growth at equity level which in turn will impact on the Business ROI.
Oluwatobi is an alumnus of the University of Lagos, UNILAG, where he bagged a Bachelor’s Degree in Sociology. He also holds a certificate in professional Marketing from the National Institute of Marketing of Nigeria (NIMN) and a diploma in marketing management from Alison.