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Lidya Appoints Beatrice Olumhense EVP, Branding & Communication

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Lidya, a US-holding financial institution that provides access to credit and finance across frontier and emerging markets spread across three continents and five countries including Nigeria has appointed Beatrice Olumhense Executive Vice-President, Branding and Communication.

Olumhense whose appointment took immediate effect this January is a seasoned senior business, technology and marketing leader with experience in global, emerging markets and start-up scenarios across EMEA and APAC, in blue-chip multinational organisations such as Microsoft UK, Nokia, Airtel, World Trade Centre & Publicis. She is a professional with over 20 years creative and commercial experience, who successfully delivered outcomes leading culturally diverse and cross-functional business teams.

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Taking to her LinkedIn handle to make the announcement, she wrote, “Small businesses remain the backbone of economic activity and job creation globally and helping them focus on growth while supporting with on-demand finance to take their businesses to the next level is why I’m happy to share that I’m starting a new position as Executive Vice President, Brand and Communication at Lidya!”

A versatile professional with creative and commercial experience and vast expertise across industries such as Telecommunication, Information Technology, Aviation, Oil & Gas, Commercial Real Estate and Media, she is a member of The Boardroom Africa and Board Member Abaya Lagos.

Her illustrious career began way back in 2000 at Sosoliso Airlines as Head of Marketing and Communications before leaving a year after to join Airtel where she spent over five years. From there, she left to join Nokia, rising through the ranks to the position of Global Product Marketing Manager IMEA & APAC, spending over eight years. She retained the same position at Microsoft for a year before she moved to Churchgate Group and eventually Publicis Groupe before her latest appointment.

Beatrice Olumhense is an alumna of the University of Lagos where she bagged a Bachelor’s Degree in Zoology in 1998. She is also an alumna of the Università Bocconi and the London School of Business & Finance where she obtained a Master of Business Administration in Business, Management, Marketing, and Related Support Services.

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