Renowned marketing professional, Meksley Nwagboh has joined the services of Fidelity Bank Plc as the company’s new Chief Marketing Officer.
He left the services of Coronation Merchant Bank as Head, Corporate Communications, Events, Branding & Digital Marketing to join Fidelity Bank. In his new role, he will be responsible for the entire gamut of marketing and communications activities across the financial services group; providing strategic direction, overseeing the execution of initiatives covering digital marketing, reputation management, brand management and corporate communications.
He will also be responsible for leading the function of translating and positioning the organizations’ corporate identity and messaging, developing and administering a comprehensive communication strategy to a multifaceted audience of investors, regulators, the media, corporate and retail clients.
Nwagboh is an accomplished, results-driven marketing and communications manager offering successful experience in driving market share, experiential marketing, brand recognition, and revenue improvements through strategic marketing initiatives and effective digital marketing plans.
He has more than a decade experience in marketing communications with a sharper focus in the finance sector (Banking, Asset Management, Equities). He joined Coronation Merchant Bank, following his exit from Guaranty Trust Bank where he served as Head, Corporate Communications.
He holds a Doctor of Philosophy (PhD) in Media & Communications from the School of Media and Communication, Pan-Atlantic University. He also a member of the National Institute of Management (NIM), Nigerian Institute of Public Relations (NIPR), and Advertisers Practitioners Council of Nigeria.
According to Wikipedia, Fidelity Bank of Nigeria, the bank Nwagboh is joining, was incorporated in the year 1987 and began its operations in 1988. It initially started with a Merchant Banking license.
The Bank converted to a commercial bank in the year 1999 in an attempt to grow, as a private limited company and became a Public Limited Company also in the year 1999, in the month of August. It re-branded to Fidelity Bank Plc that year.
It secured its Universal Banking License in February 2001 and also obtained its International Banking License in the year 2011. Fidelity Bank of Nigeria has grown to a stable banking institution, during the 2005 Nigeria Banking consolidation, Fidelity Bank acquired FSB International Bank Plc (“FSB”) and Manny Bank Plc to become one of the leading financially stabled banks in Nigeria Fidelity Bank currently has presence in all the States and Major cities in Nigeria, over the years the bank has been reputed for its financial stability and integrity. Fidelity continues to rank among Nigeria’s most capitalized banks, with tier-one capital of nearly USD1 billion (One Billion US Dollars)