SevenUp Elevates Chiamaka Ezuruike To Senior Events, Experiential & Activations Manager Position
In what appears to be a recognition of her sterling dedication to work and excellence, Seven-Up Bottling Company, a foremost and largest independent manufacturer and distributor of well-known and widely consumed brands of soft drinks, and personal and home care products in Nigeria, has elevated Chiamaka Ezuruike to the position of Senior Events, Experiential & Activations Manager.
Ezuruike who has had close to a decade’s experience in the marketing communications industry with core functions in the events and activations segment has been leading the Events, Experiential and Activations Unit of SevenUp Bottling for over 5 years.
She has been variously been credited with leading highly successful activation elements spanning the company’s beverage (Pepsi, Mirinda, Aquafina, Supa Komando) and the Activation launch of 2Sure Hands and Surface Sanitizer.
Amaka’s work has seen her lead the Pepsi Disembaa On The Go (OTG) campaign and execution. She’s also led all the OTG, experiences and activations of the 7Up and Aquafina Sponsored Lagos City Marathon for four editions.
She commenced her career in 2012 by joining SevenUp as a Management Trainee. In 2014, she was elevated to the position of Marketing Services Officer, a position she held for another two years before she was elevated to the Assistant Manager, Events and Management position. In 2018, she assumed the role of Events and Activation Manager, before her current position.
She possesses a certificate in marketing from the Chartered Institute of Marketing (CIM) and a Bachelor’s Degree in Linguistics from the Ebonyi state University, among other qualifications.