Adenike Adebola Of Guinness Nigeria Makes IPA Effectiveness Awards 2022 Jury List

Adenike Adebola

The Marketing & Innovation Director, Guinness Nigeria, Adenike Adebola has been listed as one of the Client Judging Panel of the 2022 edition of IPA Effectiveness Awards 2022, joining other global leaders on the panel to judge award winning works.

She will be joining other 11 members of the Client Judging Panel who are from different reputable companies across the world. Some of them are: Phillip Almond, Executive Director of Fundraising & Marketing, Cancer Research UK; PT Black, Senior Director, Integrated Media EMEA, Nike; Ranjana Choudhry, VP Advertising & Social Media, Wakefern Food Corp, Heather Clark, Senior Vice President of Mass, Direct & Digital Marketing, SickKids; among others.

Other panel consisted by global business leaders are the Industry Judging Panel and Technical Judging Panel.

According to a full service digital and creative agency, Senior, The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.

Meanwhile, the organisers disclosed that “this year’s Judging Panels are the most international in the IPA Effectiveness Awards history, with 61 experts from 13 different countries, representing the marketing and communications industries across Europe, North and South America, Africa, Middle East, Asia and Australia.”

The IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the success of their communications activity in creating and delivering value for the client across three rounds of judging from clients, industry and technical experts.

Adenike is a graduate of Food Technology from the Federal Polytechnic, Ado Ekiti. She also holds a Post Graduate Degree in Management from the University of Calabar.

She joined Guinness Nigeria plc in August 2005 as Brand Manager.  She has robust experience spanning Commercial Capability training, Brand Marketing, Innovations and Customer Marketing.

She returned to Nigeria in July 2015 after a successful period on the Guinness Global Brand Team as Head of Marketing for Spirits, a key role in achieving our performance ambition for spirits in Nigeria.

Currently as the Marketing & Innovations Director at Guinness, Adenike has responsibility for the total beverage alcohol marketing strategy from Reserve through IPS, Mainstream Spirits, Stout, Lagers and Non-Alcoholic brands.

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