Nnenna Onyewuchi Named Second-Best Strategist In Middle East, Africa In Loeries Ranking

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Barely months after she was recognised as the Most Outstanding Creative Advertising Professional of the Year at the last edition of the Women in Marketing & Communication Conference and Awards, WIMCA, veteran strategist, Nnenna Onyewuchi has been recognised as Africa’s second-best Strategist.

In a recently released 2021 Official Rankings by the Loeries, a non-profit company and Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry, Onyewuchi comes second behind South Africa’s Rosemary Baronetti and shares the spot with United Arab Emirates’ Rifaat Fakih and South Africa’s Zama Hlophe.

Since 2010, the Loeries Official Rankings have offered a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The rankings list the top brands, agencies and production companies, as well as performance by both individuals and companies in special focus areas.

Nnenna Onyewuchi who has over 20 years of experience in the marketing communication industry, is the Co-founder and Executive Director of Strategy and Innovation for Yellow Brick Road, a full-service communications agency based in Lagos.

She started her career in New Business at McCann Erickson, New York and rose to the position of vice president. She returned to Nigeria in 2004. Since returning to Nigeria in 2004, Nnenna has held positions at Chris Parkes Marketing Solutions, Small World Media, HiTV and TBWA/Concept. She joined ZK Advertising in 2007. In 2011, Nnenna and her partners took it over, rebranding it to Yellow Brick Road, growing it into one of Nigeria’s most respected agencies.

Her experience spans a multitude of brands across numerous categories including, Coca Cola, Absolut, Kohl’s Department Stores, Sharpie, Microsoft, Xbox, British American Tobacco, Dangote, Paga, BlackBerry, Jumia, Oando, Access Bank, FCMB, FirstBank, Canon, MTV Base, Celtel, Zain, Glo, MTN, Girl Effect, and UNICEF, among others.

Nnenna currently sits on several boards and is Chairperson of the Board of West African Vocational Education (WAVE), a non-profit committed to ending youth unemployment in the West African sub-region.

She is a 1996 graduate of English and African Studies from the University of California, Los Angeles, USA.

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