Stagwell, SBI Media, Others Announce Strategic Partnership To Disrupt Media Landscape In Africa
Stagwell, the challenger network built to transform marketing has announced an expansion of its global marketing services into Africa via new affiliate partnerships with three firms: Nigeria’s SBI Media, Incubeta in South Africa and Orient Planet Group in North Africa.
As part of Stagwell’s Global Affiliate Programme, these firms will collaborate with agencies across Stagwell’s network to scale omnichannel media, content, and production capabilities for leading global brands. The new partnerships also expand digital transformation and media capabilities serving one of the fastest-growing consumer populations and scales the world’s challenger marketing network across six continents
Speaking on the partnership, Mark Penn, Chairman and CEO, Stagwell said: “With the cementing of our partnerships with Incubeta, SBI, and Orient Planet Group, our Global Affiliate Program now empowers Stagwell to scale our modern marketing expertise across six continents, driving further value for our clients,” adding, “By 2025, two-thirds of African households are expected to have increased consumer power in the global economy. As a worldwide leader in culture-moving creativity and modern marketing services, Stagwell’s growth in the region will guide global brands to engage authentically with consumers across Africa.”
Rotimi Bankole, Founder and CEO, SBI Media Group said of the partnership, “We are pleased to join Stagwell, the world’s challenger marketing network. Stagwell’s vision to transform marketing communications is not only in-sync with our DNA, it is at the core of what we stand for at SBI Media Group.”
He added, “In 2013, we floated SBI Media Group, and the Nigerian media and marketing landscape has felt our impact. Our story, culture and impact have transformed the way agencies exist in the larger economy.”
Also taking to his handle to make the announcement, Bankole had written the following: “Our strategic affiliation with Stagwell, the global network with top-flight creative, research, and media expertise in more than 24 countries, is now activated. We are proud to take on the next level of our business growth with such partnerships across the board that will not only extend to our clients the best-in-class performance that they expect but also clearly fulfils for us our vision to share across the world SBI Media’s outstanding insights into African audiences, media, and markets.”
“This is a new beginning for all of us at SBI Media and Stagwell and we’re supremely pleased to share it with you,” he concluded.
Based in Lagos, Nigeria, SBI Media is an innovative full-service agency with a deep focus in media planning and buying. SBI Media’s capabilities span branding, strategy and planning, PR strategy formulation, media management and digital marketing. With SBI Media’s expertise, Stagwell will tap into a rapidly growing digital and traditional media environment with a hyper-localized approach.
Stagwell’s Global Affiliate Program is an agile solution to global expansion, enabling Stagwell to partner with regional experts to drive added value for clients and scale marketing capabilities into new regions. To date, Stagwell has added over 50 affiliates to its roster, representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe.