Terragon Unveils New Data-Driven Marketing Platform For SMEs


Terragon, Data and Marketing Technology Company, has launched a data-driven marketing platform, TerragonPrime, into the Nigerian market to help accelerate the growth of Small and Medium Scale Enterprises (SMEs) in Africa.

The company, at the unveiling of the new platform at its Lagos office, told Journalists that TerragonPrime  will help businesses make the best use of their marketing spend and increase their performance by at least 50 percent.

Oti Ukubeyinje, Vice President, Product Marketing & Growth, Terragon said as part of the launch offer, the company will give 5,000 free message credits to the first 500 businesses to sign up including Zero licence fees.

Emphasizing the importance of the new cloud-based platform, he disclosed that “Terragon Prime is an end-to-end marketing platform that helps organisations to aggregate, enrich and activate consumer data to drive targeted and personalised experiences for cost effective customer acquisition and retention.

“Terragon Prime combines the power of an enterprise-grade customer data platform powered by a wide range of data supply partners including telcos and AI and ML solutions, with mobile-first customer activation channels to enhance your data-driven marketing programs in Africa.”

In another vein, the company said the new platform will transform businesses, stating that it is out to contribute to the growth of the business landscape while focusing on SMEs considering their contributions to the country’s GDP.

Noteworthy, according to the World Bank, “SMEs contribute about 50% of Africa’s GDP. They are the largest contributors to the African Economy, in the areas of jobs, GDP, etc. In Nigeria, SMEs contribute 48% of GDP, account for 96% of businesses and 84% of employment.”

Ukubeyinje added that the platform improves marketing efficiency and campaign performance. Also, offers lower customer acquisition costs.

Other benefits and opportunities are: Access to 115 million profiles; opportunity to create custom audiences based on various criteria like age, gender, location, interest etc; Understand customers better through insights provided; ability to segment audience; and Reach consumers online and offline through direct messaging on WhatsApp and SMS.

Businesses also have the opportunity to identify ideal customers and target similar profiles, adding that they can also target such as sports enthusiasts, salary earners, fashion lovers, digital-savvy consumers, and others.

Ukubeyinje explained further the benefits of the product said, “Our products drive Brands’ ‘mobile-first’ marketing strategy through robust consumer intelligence powered by telcos and other data providers to deliver an expansive view of the African consumer.

“We work with SMBs, large enterprises, and marketing agencies, who require a multi-channel marketing technology solution that intelligently leverages data to reach, acquire and retain customers cost-effectively, and want the availability of expert advice and support that helps them understand and connect with consumers better.”

Terragon currently works with Telco, big tech, and web supply partners on the project. It also has certification from local and international data regulatory bodies like Mobile Marketing Association, National Information Technology Development Agency (NITDA), among others.

Terragon is Africa’s leading Data and Marketing Technology Company.

It helps organisations execute highly targeted campaigns by aggregating, enriching, and activating consumer data for personalized experiences.

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