BBDO Worldwide Names New Chief Creative Officers For North America, New York


Advertising agency BBDO Worldwide, has appointed Luiz Sanches as Chief Creative Officer, BBDO North America, and Matt MacDonald as Chief Creative Officer, BBDO New York.
The appointments became effective Tuesday, April 5.

In his new role, Sanches will be responsible for overseeing and elevating the creative product across the region, partnering closely with the leadership team and clients.

Sanches had spent 25 years at Almap BBDO. In 2013, he became agency partner of Almap BBDO in and is still currently chairman and chief creative officer. Under his leadership, Almap became a four-time Agency of the Year winner at Cannes, the best-performing Brazilian agency in the history of Cannes.

He has led some of the most awarded marquee campaigns over the last 25+ years, including Volkswagen, Havaianas, and Audi.
MacDonald joined BBDO in 2014 and served as the Chief Creative Officer for Omnicom on AT&T, one of the holding company’s largest accounts in North America. He has been credited with helping to lead Omnicom’s 2016 win of AT&T’s consolidated media and creative business, going on to build an integrated team across agencies.

MacDonald and his teams have won major creative awards, with top honours from Cannes, D&AD, The One Show, Clios, Effies, and The Webbys, among others. In his new role as the Chief Creative Officer of the New York Office, MacDonald will manage the New York creative department and be responsible for continuing, elevating, and evolving the agency’s reputation for creative excellence.

More recently, he has been instrumental in key new business wins for BBDO New York, including The Home Depot in 2021.

Making the announcements, David Lubas, Chairman & Chief Creative Officer, BBDO Worldwide, “I’ve worked with Luiz and Matt for a long time now; they represent the very best of our industry and, specifically, our continued mission to innovate for our clients’ success.

“Their complementary strengths will undeniably benefit not only their teams and the agency, but the creative output we deliver day in and day out. Luiz and Matt are both inspiring, modern leaders who know how to bring it, and bring it they will.”

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