Nigeria PR Report Now APCR, To Cover All African Countries
Nigeria PR Report, an annual report dedicated to gathering, chronicling and analyzing data on trends, perceptions, challenges and prospects within the Public Relations industry in Nigeria has expanded its scope of focus to include the rest of Africa with a combined economy of over $2 trillion and over 1 billion population.
With the new focus, the Nigeria PR Report which was launched on January 29, 2016, is now to be known as the Africa PR and Communications report, APCR. This expansion will make the report the first-ever that will cater exclusively to the PR and communications industry within the African continent.
The Africa PR and Communications report is being compiled by BlackHouseMedia in partnership with the Public Relations and Communications Association (PRCA), the Chartered Institute of Public Relations (CIPR UK), CIPR International, the International Communications Consultancy Organisation (ICCO), Africa Communications Week (ACW), Wadds Incorporated, ID Africa, Plaqad Incorporated, and Magna Carta Reputation Management Consultants.
BHM Founder Ayeni Adekunle said, “Since we launched the Nigeria PR Report on January 29, 2016, we have witnessed the growth of the industry home and abroad; and five years after, we are pleased to confirm we are now expanding our research to cover a continent that holds plenty promise for the global communications sector. We hope the Africa PR and Communications report will quickly become the authoritative voice in the industry, providing insights, data, and useful information for those working here, as well as everyone outside looking in.”
He added that the 2022 Africa Report will contain verified facts and statistics on the Public Relations industry, analysis that can guide governments and multinationals, resources and recommendations that assist practitioners in building better careers and business models, designed to enhance and deliver value to all stakeholders.