NIMN President, Enang, Tinubu, Others To Speak At MarkHack 1.0 Finale Tomorrow

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Idorenyen Enang , NIMN President and Victor Afolabi, Founder, Eko Innovation Centre

The President of the National Institute of Marketing of Nigeria (NIMN), Idorenyen Enang is billed to deliver the keynote address at the grand finale of the maiden edition of the media and marketing Hackathon tagged ‘MarkHack 1.0’ scheduled to hold tomorrow, Wednesday, May 18, 2022.

The grand finale and Gala Night of the marketing Hackathon holds at 6 pm at the D’Podium Event Centre, Lagos. Other marketing professionals billed to speak at the event are Seyi Tinubu, CEO/Chairman, Loatsad Promomedia; Frankline Ozekhome, CEO & Head of Growth, Identiture Africa; and Muyiwa Aleshinloye, Head of Marketing, Wakanow.

Also, the best 10 teams with the most viable concepts will go head-to-head at the finale for a chance at the $20,000 prize pool and an acceleration program with up to $50K equity investment to get their products ready for the market among other benefits.

Recall, that the official launch of the hackathon which was held at the D’Podium Event Centre, Lagos was well attended by innovators, entrepreneurs, policymakers, marketing, and media professionals while many others across the world joined the event virtually. 

Organisers of the event, Eko Innovation Centre and GDM Group revealed that over 500 individuals registered to participate in the hackathon from 72 locations, 5 countries (which includes Nigeria, California, Kenya, Pakistan, and London), and 3 continents (Africa, Europe, and North America). 

Speaking at the official launch about a month ago, the Founder, Eko Innovation Centre, and Curator, Art of Technology Lagos, Mr. Victor Afolabi said that marketing is the most effective engine of economic development that can rapidly grow entrepreneurs and managers but the industry is yet to experience serious technological impact within the country. This is quite disturbing considering the level of growth of Martech globally, an industry estimated at $344.8bn in 2021 according to Martech Alliance (2021).

In his words: “The Nigerian marketing industry has started to see preliminary innovation but acceleration is slow to disrupt the future in line with changing consumer behaviour.

 “We are yet to experience notoriety for a homegrown technological breakthrough at a remarkable scale in the Marketing Industry.” 

He stated further that the MarkHack was conceptualized to make a difference. According to him, it is “A gathering of innovators, entrepreneurs, Policymakers, and Marketing Professionals, to create solutions to real-life Marketing challenges in an intense period of time. Using creativity, technology, and mentoring, resulting in prototypes, fresh new concepts, and innovative usages of tech for Marketing and Media.”

The organizers disclosed that participants would be split into teams of 5 and would be required to work together for 3 weeks, brainstorming and ideating new concepts based on their focus areas. They would also be sub-grouped into 8 focus areas which include consumer experience, media consumption, consumer recruitment & interaction, trade & retail engagement, analytics and metrics, events marketing, media monetization, and content creation.

Each team would pitch its ideas to a respected Jury of experts in the subject matter, and the best 10 teams would be picked by the Jurors. Overall, 21 Mentors, 30 Selection Jurors, 8 Speakers, and 6 Final Jurors are partaking in the event and are the industry’s best with decades of experience in marketing, media, technology, business management, and others.

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