Titilope Akanmu Moves To TikTok As Strategy & Insights Manager, West Africa

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Fast-rising Marketing Strategist, Titilope Akanmu, has joined TikTok as a Strategy and Insights Manager for West Africa.

Before her appointment, Titilope was a Strategy Manager at Yellow Brick Road Lagos where she was responsible for research and identifying new business opportunities – including new markets, growth areas, trends, customers, partnerships, products, and services – or new ways of reaching existing markets for the agency.

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In her new role at TikTok, Titilope will, among other duties, be responsible for researching, reporting, and sharing actionable insights for the West African market.

Taking to her LinkedIn handle to make the announcement, she wrote: “I have some exciting news to share …I’m proud to announce that I will be joining TikTok as the Strategy and Insights Manager for West Africa. I find that I’m still pinching myself to make sure this is not a dream! Working for a product, now company that I am obsessed with is only something made out of dreams!

“…So, if you have any thoughts or opinions on how we can make TikTok better for West Africans, share I would love to know,” she wrote.

Over the years, Titilope’s expertise has grown to include such core competencies as marketing communication strategy, brand building, strategic marketing management consumer research and behaviour, and consumer profiling.

She built these competencies while developing brand communications campaigns across several industries such as Banking, Telecoms, and FMCG for some of the biggest brands in Nigeria including Etisalat (Now 9 mobile), Nigerian Breweries (Heineken, Star, Tiger, and Gulder) PepsiCo (Quaker Oats), FCMB, and Keystone, among others.

Titilope interned with different agencies during her undergraduate days before kick-statring her career with Insight Publicis as a Strategic Account Executive in 2018. At Insight Publicis, she was responsible for developing new businesses. She played critical roles in initiatives for Star Lager Beer that resulted in surpassing their target for the first time in five years.

Titilope has an LLB Law from the University of Essex and a Master’s degree in Strategic Marketing Management from Aston Business School.

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