ADVAN Industry Dialogue: Sanwo-Olu, APCON, SON, Others To Discuss Ease Of Doing Business In Nigeria

L-R: Samuel Akinrinmisi- Member Planning Committee Industry Dialogue, Samuel Akinrinmisi- Member Planning Committee Industry Dialogue, Kenneth Iruonagbe-Publicity Director, Osamede Uwubanmwen President and Seni Ogunkola-Executive Council Member all of Advertisers Association of Nigeria, (ADVAN) during the press conference to announce the 2022 ADVAN Industry Dialogue in Lagos

The Advertisers Association of Nigeria, (ADVAN) is organising an industry dialogue to discuss the role of regulators in the ease of doing business in Nigeria. This event, the organisers believe, will make the business environment becomes friendlier for all players and operators in the country.

According to the organisers, the event is scheduled to take place on June 22nd, 2022 at Radisson Blu Hotel GRA Ikeja with the theme: ‘the role of government regulations in the ease of doing business.

The keynote speech will be delivered by the Special Adviser to the President of Nigeria on Ease of Doing Business, Dr. Jumoke Oduwole.

Speaking at the press conference which was held on Thursday, 16th June 2022 in Lagos, ADVAN President, Osamede Uwubanmwen told Journalists that the dialogue will be an avenue to bring together stakeholders to discuss how to move the industry forward as the idea behind the dialogue is that you have industry regulators in a room and you have people they regulate in the same room, and they ask themselves questions on burning industry issues.

He added that we are inviting several stakeholders including the Lagos State Governor, Lagos State Commissioner for Trade and Industry, Lagos State Signage and Advertisement Agency (ASAA), Nigerian Communication Commission (NCC), Standards Organisation of Nigeria (SON), NAFDAF, APCON, Heads of Sectoral Groups (HASGs)among others, and the essence is how the government will continue to support businesses through regulations.

According to him, “when regulators come up with policies, they need feedback on how regulations are affecting the industry, and we believe that’s what dialogue is all about, it’s something we have done over the years and the essence is to ensure we have sanity in where we do business, we are also of the belief that regulations should help business to succeed because when business grows, the revenue grows, the economy grows and everybody will be happy.”

“Among all the players in the marketing industry, ADVAN sits in a very important position because in ADVAN, you have guys from Telecoms, pharmaceuticals, FMCG, and for us, regulation should be an everyday thing, it should be after one or two years before regulators will come up with a new regulatory framework.” He added.

Talking about the impact of previous industry dialogues on the ease of doing business in Nigeria, ADVAN President disclosed that, after the dialogues, the body always comes up with a memorandum which they transfer to policy makers, and they are independently convinced that, the policymakers are looking in the direction of the ease of doing business.

In furtherance to the conference, he pointed out that the invite for the event is extended to everybody or group running a business in Nigeria whether from the federal, state, or local government, and as they come, they should air their views on how they have been faring on the ease of doing business in Nigeria.

The Chief Executive Officer of ADVAN, Mrs. Ediri Ose-Ediale added that the Dialogue seeks to provide a meeting point between an organization in this country and various regulatory bodies, to proffer global best practice solutions on effective regulations for the growth of the Nigeria economy through business.

According to her, advertising cut across several sectors includes; hospitality, pharmaceuticals, engineering, FMCG, and telecoms, among others, and all of them are critical to how businesses are done in Nigeria.

The media briefing was attended by Osamede Uwubanmwen President of ADVAN, Ediri Ose-Ediale CEO/Executive Director of ADVAN, Kenneth Iruonagbe-Publicity Director, ADVAN, Seni Ogunkola-Executive Council Member of ADVAN, and Samuel Akinrinmisi- Member Planning Committee Industry Dialogue.

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