Apple Rated Most Valuable Brand In The World
Apple has been rated No. 1 in the Kantar BrandZ Most Valuable Global Brands 2022 ranking. Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to a business’s financial performance. Kantar’s annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research.
Recent data and analytics from Kantar rated Apple as the No. 1 brand in the published list of the 100 most valuable brands in the world based on current market data. The list includes all kinds of brands, ranging from FMCG, multinational fast-food chains, and big tech companies to apparel and automobile brands.
Amongst all the brands in the world, Apple stood out and retained the No. 1 position with a total market value of $947 billion. The company grew by 55% from last year to become the most valuable brand.
Following Apple, Google came the second position on the list as it was able to garner a market value of $819 billion, growing 79% from last year. After Google, the third and fourth positions were captured by Amazon ($705 billion) and Microsoft ($611 billion), respectively. While the Chinese tech giant Tencent ($214 billion) remained in the fifth position.
The combined value of the world’s Top 100 most valuable brands has increased by 23% to $8.7tn over the past year, highlighting the importance of brand strength in navigating an unsettled global economy.
Thirty-seven brands improved their ranking this year. In 2022, over three-quarters of brand value originated from US companies. Media & Entertainment, Business Solutions & Technology Providers, and Retail categories account for over half of the total value of the Top 100 ranking.