BON, APCON Unveil New Award Platform, Logo For Nigerian Broadcasters
The Broadcasting Organisation of Nigeria (BON) has in collaboration with the Advertising Practitioners Council of Nigeria (APCON) unveiled a new platform for recognizing and rewarding excellence in the broadcast media industry.
The unveiling of the new platform, the Nigeria Broadcasting Awards (TNBA) as well as the logo for it took place at a regional parley in Abeokuta that attracted broadcast stations from the South-West.
Speaking at the event, The Chairman of the Broadcasting Organisation of Nigeria (BON), John Ugbe who is also the Chief Executive Officer of MultiChoice Nigeria explained that the gathering was part of the template designed by the organisation leadership to engage various stakeholders on matters that have a direct bearing on broadcasting.
He added that the awards would hold in October and it was introduced to formally celebrate excellence among broadcast media professionals, especially those providing daily information, public enlightenment, and entertainment to Nigerians.
Ugbe said the decision to introduce the TNBA was taken at the BON 76th General Assembly, which approved the composition of the Awards Steering Committee drawn from public and private broadcast media houses under the chairmanship of Mr. Guy Murray-Bruce, who is the President, of Silverbird Group.
He also disclosed that the awards this year will have 13 categories and would be contested by BON and non-BON members. The awards will include Radio Station/ Best Television Station of the Year; Best Radio Station/ Best Television- News in English; Best Radio Station/ Best Television Station-Indigenous Language; Best Radio/ Best Television Station- Original Production in English; and Best Radio / Best Television Station-Original Production in Indigenous Language.
Participants at the event included Chief Executive Officers, General Managers, and Heads of Marketing of various broadcasting stations. The agenda of the meeting also focused on debt recovery and understanding the newly introduced Advertising Industry Standard of Practice (AISOP) nitty-gritty.
Also speaking on the awards, Murray-Bruce, said he is very hopeful that the awards will propel broadcast media professionals to greater standards of practice.
Speaking on the Ad industry reform, the chairman whose address was read by the Executive Secretary of the Broadcasting Organisation of Nigeria (BON), Dr. Yemisi Bamgbose pointed out that the major stakeholders in the industry are the advertiser, the media and the regulatory agencies.
Many stations, especially the private stations are finding it difficult to survive because of huge debt and payment delays by advertising agencies. The essence of today’s meeting is to brainstorm with the regulatory agency of the advertising sector, APCON, on modalities that will be beneficial to both media organisations and advertisers in their relationships”, he said
Ugbe also disclosed that the parley was the first in the series, adding that very soon the train of the parley with the Advertising Practitioners Council of Nigeria (APCON) will move to other geopolitical zones of the country.
‘Today’s interactive session is expected to dwell into the nitty-gritty of the new policy framework. I need to make it abundantly clear that BON is in total support of the new policy developed by APCON as it is capable of finding lasting solutions to the perennial issue of debt accumulation by advertisers and advertising agencies”, he added.
He noted that there is the need for public awareness as there are ominous signs that danger of high magnitude is looming in Nigeria, as the conventional media, which has been the stabilizing factor in maintaining political stability, security, and peace of the country is under serious threat due to the harsh economic environment.
In furtherance of the reform, the Registrar of the Advertising Practitioners Council of Nigeria (APCON), Dr. Olalekan Fadolapo in his remarks disclosed that the council resolved to have regular interactive sessions with the media for the betterment of the profession and society at large.
He added that advertising plays a major role in the survival of the media, and emphasized the importance of equitable transactions in all business activities.