First Bank Partners ELOY Foundation To Promote Female-owned Businesses


To underline its commitment to empowering female business owners across the country, First Bank, in partnership with The ELOY Foundation has introduced the ELOY Foundation Business Shower program to support female entrepreneurs in their journey to building sustainable businesses.

The support from First Bank will be carried out through the First Gem loan scheme designed for female-owned or partnered MSMEs and its SME Connect initiative.

The Business Shower will offer businesses a platform to pitch their ideas to win seed grants and join the ELOY Foundation Sustainable Empowerment Programme 2022. Participants will also access the FirstGem single-digit loan, where eligible.

However, the partnership focuses on key sectors of the economy and is designed to have female entrepreneurs exposed to essential business skills like training, networking, and the ELOY Foundation Business Toolkit, a compilation of business survival skills nuggets.

Speaking on the partnership, Group Head, Marketing & Corporate Communications, FirstBank, Folake An-Mumuney expressed happiness in partnership with ELOY Foundation on its Business Shower, “together, we will drive the entrepreneurial viability of participants and expose them to business nuggets that will take their business to the next level.”

“We commend ELOY Foundation for their efforts on this initiative as the continued strengthening and inclusiveness of female-driven business endeavors is essential to the growth of the national economy,” An-Mumuney said.

According to Tewa Onasanya, founder of the ELOY Awards Foundation, “It is not just enough to talk about empowering business owners, it is very important to sustain empowerment by providing guidance towards their business progress and giving them access to different resources to help them continue to thrive, MSMEs are the backbone of any nation and there is a great need to sustain this chain of the economy. It is on this common ground that FirstBank has partnered with the ELOY Team to contribute meaningfully in empowering women to achieve fulfillment in their chosen business endeavours.”

Female business owners are encouraged to send in their business pitch video and business plan for a spot on the ELOY Foundation Sustainable Empowerment Program and a chance to win a grant for their business.

The programme will hold in five locations across the country. Kicking off in Lagos on June 23, 2022, the train moves to Port Harcourt on June 25, 2022, Abuja on June 30, 2022, while Kano and Abia will host female business owners on July 2 and July 7 respectively.

The ELOY Awards Foundation Business Showers will offer an avenue to sustain women’s empowerment by providing entrepreneurial training and mentorship from experienced businessmen and women, arming participants with tools and information to help them grow their businesses.

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