First Katalyst Marketing Conclave Holds Tomorrow
First Katalyst Marketing, a leading Below-the-line agency, is set to celebrate its 10th year as an impactful contributor to Nigeria’s marketing ecosystem with a thought leadership session on Thursday, June 2.
The event tagged “The Marketing Conclave” will hold at D’Podium Event Centre Aromire, Ikeja, Lagos by 9:00 am.
The Managing Director of the agency, Soji Odedina, made this known to journalists at a press briefing held last Tuesday at its Lagos office to announce the lineup of activities for the 10th anniversary.
According to him, the initiatives are aimed at giving back to society and the marketing landscape.
Odedina said, “The Marketing Conclave is our 10th-anniversary gift to the marketing community in Africa. As a platform, it is designed to bring practitioners together to discuss matters arising concerning theory and practice.
He added that Professor Chris Ogbechie, Dean of Lagos Business School, LBS, will deliver a keynote speech at the maiden edition of the Marketing Conclave with the theme “Marketing into the Future”.
Top executives from both client and agency sides in the integrated marketing communications industry will also speak at the event on two different subthemes; “Advertising Regulations in The Age Of New Media”, and “Below The Line, Above The Line, Where Is The Line?”
He added, “The event will kick off with an exciting exhibition of our Clients’ Brands before the Conclave. A long list of distinguished panelists has been assembled including Tunji Olugbodi, Steve Babaeko, Emmanuel Agu, Kenny Salami, Tunji Adeyinka, and a host of others. Of course, Brand Communicator is our media partner. We promise an unforgettable experience.”